Why a Drone is the Perfect Tool for Your Marketing Video

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Marketing has evolved significantly over the years, with businesses constantly seeking innovative ways to capture the attention of their target audience. One such innovation that has revolutionized the marketing industry is the use of drones for capturing captivating video footage. Drones offer unique perspectives, stunning visuals, and unparalleled flexibility, making them the perfect tool for creating compelling marketing videos. In this article, we will explore the reasons why a drone is the ideal choice to elevate your marketing video to new heights.

Drones offer a competitive edge, increased social media engagement, and the ability to showcase unique perspectives that were previously inaccessible.

1. Unparalleled Aerial Perspectives

One of the most significant advantages of using a drone for your marketing video is the ability to capture stunning aerial perspectives that were previously only possible with expensive equipment or from helicopters. Drones equipped with high-resolution cameras can soar through the sky and provide breathtaking views of landscapes, buildings, events, and more. These captivating shots instantly grab the viewer’s attention, offering a fresh and immersive experience.

Aerial footage is particularly effective when showcasing large-scale events, architectural marvels, or scenic destinations. Whether you’re promoting a real estate property, organizing a music festival, or advertising a travel destination, aerial shots captured by a drone will leave a lasting impact on your audience.

2. Versatility and Flexibility

Unlike traditional filming methods, drones offer unmatched versatility and flexibility. They can navigate through tight spaces, fly over obstacles, and capture shots from multiple angles with ease. This flexibility allows you to showcase your product, service, or event in a dynamic and engaging manner.

Drones equipped with advanced features like auto-tracking can effortlessly follow a moving subject, capturing every moment with precision. This capability is particularly useful for sports events, adventure activities, or any scenario that requires capturing fast-paced action. By leveraging the agility and maneuverability of drones, you can create visually appealing videos that stand out from the crowd.

3. Enhanced Production Value

When it comes to marketing videos, high production value is crucial in capturing the viewer’s attention and leaving a lasting impression. Drones add a touch of professionalism and sophistication to your video content. The smooth and seamless footage captured by drones creates an immersive experience for the audience, elevating the overall quality of your marketing video.

Additionally, drones can capture shots that were previously impossible or too costly to achieve. For instance, tracking shots that follow a subject through winding paths or capturing sweeping panoramas can now be accomplished effortlessly with a drone. By incorporating these captivating shots into your marketing video, you can showcase your brand or product in a visually appealing and memorable way.

4. Unique and Memorable Content

In today’s crowded digital landscape, creating unique and memorable content is essential to stand out from the competition. Drones provide a fresh and innovative approach to capturing footage, enabling you to create marketing videos that leave a lasting impact on your audience.

Imagine the impact of opening your marketing video with a captivating aerial shot that gradually reveals your product or event. This approach instantly grabs attention and sets the tone for the rest of the video. By incorporating drone footage throughout your marketing video, you can engage your viewers and create a memorable brand experience.

5. Cost-Effective Solution

While using traditional filming methods to capture aerial footage often involves hiring helicopters or cranes, drones offer a cost-effective alternative. Drones are more affordable, easily accessible, and require minimal setup time compared to traditional methods. This cost-effectiveness makes drones an attractive option for businesses of all sizes, allowing them to create high-quality marketing videos without breaking the bank.

By investing in a drone, you can unlock a wide range of creative possibilities for your marketing campaigns. Instead of allocating a significant portion of your budget to expensive equipment or production companies, you can achieve high-quality results with a drone and a skilled operator. This cost-effective solution ensures that even smaller businesses can compete with larger competitors in terms of visual appeal and engaging marketing videos.

6. Showcasing Unique Perspectives

Drones provide the ability to showcase your products, services, or events from unique perspectives that were previously inaccessible. For example, if you are in the real estate industry, a drone can capture stunning aerial shots of properties, giving potential buyers a comprehensive view of the surroundings and highlighting key features. This unique perspective helps to create an emotional connection with your audience and increases the chances of generating interest and inquiries.

Similarly, for event organizers, drones can capture sweeping shots of the venue, showcasing the scale and excitement of the occasion. This footage can be used not only for promotional purposes but also to create compelling event highlights or after-movie videos, which further engage attendees and attract future participants.

7. Increased Social Media Engagement

Social media platforms have become vital channels for marketing and brand promotion. The use of drones in your marketing videos can significantly boost your social media engagement. Unique and visually captivating drone shots are highly shareable and have the potential to go viral, increasing your brand’s reach and exposure.

By incorporating drone footage in your marketing videos, you can create content that stands out on social media feeds, capturing the attention of your target audience as they scroll through their timelines. The captivating visuals and fresh perspectives offered by drones can drive more likes, comments, and shares, ultimately leading to increased brand awareness and potential customer acquisition.

8. Staying Ahead of the Competition

In today’s fast-paced digital landscape, businesses need to stay ahead of the competition to remain relevant and successful. Incorporating drone technology into your marketing strategy gives you a competitive edge by offering a unique and innovative approach to capturing video footage.

While drones have gained popularity in recent years, they are still relatively underutilized in the marketing industry. By embracing this technology early on, you can differentiate your brand from competitors and position yourself as an industry leader. The use of drones demonstrates your commitment to delivering high-quality content and staying at the forefront of marketing trends.

9. Compliance with Regulations

It is important to note that while drones offer tremendous advantages for marketing videos, there are regulations and guidelines that need to be followed to ensure safe and legal operation. Different countries and regions have specific laws regarding drone usage, including airspace restrictions, permits, and privacy concerns. It is crucial to familiarize yourself with these regulations and adhere to them to avoid any legal complications.

By understanding and complying with drone regulations, you can confidently integrate drones into your marketing strategy, knowing that you are operating within the boundaries of the law and respecting the privacy and safety of others.

Conclusion

Drones have revolutionized the marketing industry by offering unique perspectives, versatility, and cost-effective solutions for capturing captivating video footage. The unparalleled aerial shots, flexibility, and enhanced production value provided by drones elevate the quality of your marketing videos and create a memorable brand experience for your audience. Additionally, drones offer a competitive edge, increased social media engagement, and the ability to showcase unique perspectives that were previously inaccessible.

As you venture into incorporating drones into your marketing strategy, ensure that you stay informed about the regulations governing their usage. By embracing this innovative technology and leveraging its capabilities, you can take your marketing videos to new heights, captivate your audience, and achieve remarkable results in today’s highly competitive digital landscape.

314-892-1233 Norm Krull, St Louis Video Producer stlouisvideoservices@gmail.com

Exploring the Different Types of Video Productions Available.

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In today’s digital age, video production has become an essential part of any successful marketing campaign. Videos have the power to engage, educate, and entertain audiences, making them an effective way to promote products or services. However, with so many different types of video productions available, it can be challenging to choose the right one for your business.

Choose the right type of video production for your business.

In this article, we’ll explore the various types of video productions available and help you understand the differences between them. By the end of this post, you’ll have a better idea of which type of video production is best suited for your marketing needs.

Corporate Videos

Corporate videos are a popular type of video production that businesses use to promote their brand and showcase their products or services. These videos are typically produced by a professional video production company and can be used for a variety of purposes, such as product demonstrations, company profiles, or client testimonials.

Corporate videos can vary in length and complexity, but they typically follow a similar format. They often start with an introduction that sets the tone for the video and then move into the main content, which may include interviews with employees or customers, footage of the company’s facilities or products, or animations and graphics to illustrate key points.

Explainer Videos

Explainer videos are short, animated videos that are used to explain complex concepts or processes in a simple and engaging way. These videos are often used by businesses to promote their products or services and can be shared on social media or used as part of a larger marketing campaign.

Explainer videos can be created using a variety of animation techniques, such as 2D animation, 3D animation, or whiteboard animation. They can also feature a range of different characters, backgrounds, and sound effects, making them a versatile and engaging marketing tool.

Product Videos

Product videos are a type of video production that focuses specifically on promoting a particular product or service. These videos are often used by businesses to demonstrate the features and benefits of their products and can be shared on social media, used in email marketing campaigns, or featured on product pages on a company’s website.

Product videos can vary in length and complexity, but they typically include footage of the product being used, along with voiceovers or text overlays that highlight key features and benefits. They may also include customer testimonials or endorsements from influencers to add credibility and social proof to the video.

Testimonial Videos

Testimonial videos are a type of video production that features satisfied customers sharing their experiences with a particular product or service. These videos can be a powerful marketing tool, as they provide social proof and help to build trust and credibility with potential customers.

Testimonial videos can be created using a variety of different techniques, such as on-location interviews or video submissions from customers. They may also feature footage of the product being used, along with text overlays or graphics to highlight key features and benefits.

Event Videos

Event videos are a type of video production that focuses on capturing the highlights of a live event, such as a conference, trade show, or product launch. These videos can be used to promote future events, showcase the event’s sponsors or exhibitors, or to provide an overview of the event for attendees who were unable to attend in person.

Event videos can be created using a range of different techniques, such as on-location filming or time-lapse photography. They may also include interviews with attendees or exhibitors, along with footage of keynote speeches or product demonstrations.

Live Videos

Live videos are a type of video production that allows businesses to connect with their audience in real-time. These videos can be used for a range of purposes, such as hosting webinars, providing product demonstrations, or showcasing behind-the-scenes footage.

Live videos can be broadcast on a range of different platforms, such as Facebook Live, YouTube Live, or Instagram Live. They can also be recorded and shared after the live broadcast has ended, making them a versatile marketing tool.

Live videos can be challenging to produce, as they require careful planning and preparation to ensure that everything runs smoothly. However, they can be an effective way to engage with your audience and provide a more authentic and interactive marketing experience.

Animated Videos

Animated videos are a type of video production that uses animation techniques to create engaging and entertaining videos. These videos can be used for a range of purposes, such as promoting products or services, educating customers, or showcasing a brand’s personality.

Animated videos can be created using a range of different animation techniques, such as 2D animation, 3D animation, or stop-motion animation. They can also feature a range of different characters, backgrounds, and sound effects, making them a versatile and engaging marketing tool.

Social Media Videos

Social media videos are a type of video production that is specifically created for sharing on social media platforms, such as Facebook, Instagram, or Twitter. These videos are typically short, engaging, and easy to share, making them a popular marketing tool for businesses of all sizes.

Social media videos can be created using a range of different techniques, such as animation, live action footage, or a combination of both. They may also include text overlays or subtitles to make them more accessible to viewers who are watching without sound.

Documentary Videos

Documentary videos are a type of video production that tells a story or shares information about a particular topic or subject. These videos can be used for a range of purposes, such as educating customers, raising awareness about a particular issue, or showcasing a brand’s values and personality.

Documentary videos can vary in length and complexity, but they typically follow a similar structure. They often start with an introduction that sets the scene and then move into the main content, which may include interviews with experts or stakeholders, footage of relevant events or locations, or animations and graphics to illustrate key points.

Virtual Reality Videos

Virtual reality (VR) videos are a type of video production that allows viewers to experience a simulated environment in a fully immersive way. These videos can be used for a range of purposes, such as promoting products or services, providing virtual tours of real estate or travel destinations, or creating immersive brand experiences.

VR videos can be created using a range of different techniques, such as 360-degree video or computer-generated imagery (CGI). They require special equipment, such as VR headsets or mobile devices with VR capabilities, to view properly.

Conclusion

Video production is an essential part of any successful marketing campaign, and there are many different types of video productions available to suit a range of marketing needs. Whether you’re looking to promote a product or service, educate customers, or showcase your brand’s personality and values, there is a type of video production that can help you achieve your marketing goals.

By understanding the differences between the various types of video productions available, you can choose the right type of video production for your business and create engaging and effective marketing content that resonates with your audience.

314-892-1233

Norm Krull, St Louis Video Producer

stlouisvideoservices@gmail.com

Top Trends in Commercial Product Photography: What’s Hot and What’s Not

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In today’s digital world, having high-quality product photos is essential for businesses. With the rise of eCommerce, social media, and online advertising, it’s more important than ever to stand out from the competition. In this article, we’ll explore the latest trends in commercial product photography to help you create stunning visuals that grab the attention of your target audience.

The Importance of Commercial Product Photography

Before we dive into the latest trends, let’s take a moment to discuss the importance of commercial product photography. Your product photos are often the first impression that potential customers have of your business. They can make or break a sale, as customers are more likely to purchase a product if it has high-quality images that showcase its features and benefits.

Furthermore, your product photos can help you stand out from the competition. In today’s crowded marketplace, businesses need to find ways to differentiate themselves. High-quality product photos can help you do just that by making your products look more appealing and professional than those of your competitors.

Trends in Product Photography

Now that we’ve established the importance of product photography, let’s dive into the latest trends. From minimalist backgrounds to interactive product photos, there are a variety of techniques that can help you create stunning visuals that grab the attention of your target audience.

Minimalistic Product Photography

One of the hottest trends in product photography right now is the use of minimalist backgrounds. This technique involves using a simple, neutral background that doesn’t distract from the product itself. A white or light grey background is a popular choice, as it creates a clean and modern look that’s perfect for eCommerce websites and social media platforms.

Minimalistic product photography is all about simplicity. By removing clutter and distractions from the background, you can draw the viewer’s attention to the product itself. This technique works particularly well for products with intricate details or unique shapes that you want to highlight.

Creative Product Staging

Another trend in commercial product photography is the use of creative product staging. This involves setting up the product in a way that tells a story or creates a mood. For example, if you’re selling a beach chair, you might stage it on a sandy beach with a cold drink and a book nearby. This creates a sense of relaxation and escape, which can be appealing to potential customers.

Creative product staging is all about creating a lifestyle around your product. By showing your product in use or in a specific context, you can help potential customers visualize themselves using it in their own lives. This technique works particularly well for products that are associated with a certain lifestyle or demographic.

Interactive Product Photography

Another trend in commercial product photography is the use of interactive product photos. This involves creating photos that allow the viewer to interact with the product in some way. For example, you might create a 360-degree product photo that allows the viewer to see the product from all angles, or a photo that shows the product in use when the viewer hovers over it.

Interactive product photography is all about engaging the viewer and creating a sense of interactivity. By allowing the viewer to interact with the product in some way, you can create a more immersive experience that’s more likely to lead to a sale.

360-Degree Product Photography

Speaking of interactive product photography, 360-degree product photos are another hot trend in commercial product photography. This technique involves creating a series of photos that show the product from all angles, which are then stitched together to create a 360-degree view that the viewer can rotate and zoom in on.

360-degree product photography is all about giving the viewer a comprehensive view of the product. By showing the product from all angles, you can help potential customers get a better sense of its features and benefits. This technique works particularly well for products with unique shapes or intricate details, as it allows the viewer to see them from every angle.

Use of Vibrant Colors in Product Photography

Finally, the use of vibrant colors is another trend in commercial product photography. This involves using bold, eye-catching colors that grab the viewer’s attention and create a sense of energy and excitement. Bright colors like red, yellow, and orange are particularly effective at creating a sense of urgency and action.

Using vibrant colors in your product photos can help you stand out from the competition and create a sense of excitement around your products. This technique works particularly well for products that are associated with energy, action, or excitement, such as sports equipment or electronics.

Importance of Product Photography in eCommerce

Now that we’ve covered the latest trends in product photography, let’s take a moment to discuss the importance of product photography in eCommerce. As we mentioned earlier, your product photos are often the first impression that potential customers have of your business. This is particularly true for eCommerce websites, where customers can’t physically touch or see the product in person.

Furthermore, high-quality product photos can help you increase sales and conversions. Studies have shown that products with high-quality images have a higher conversion rate than those with low-quality images or no images at all. By investing in high-quality product photography, you can increase your chances of making a sale and growing your business.

Common Mistakes in Commercial Product Photography

Before we wrap up, let’s take a moment to discuss some common mistakes that businesses make in commercial product photography. These mistakes can undermine the effectiveness of your product photos and make it harder for you to stand out from the competition. Some common mistakes to avoid include:

Poor lighting: Make sure your product is well-lit and free from shadows or glare.
Lack of context: Make sure your product photos provide context and show the product in use or in a specific context.
Low resolution: Make sure your product photos are high-resolution and can be zoomed in on without losing quality.
Cluttered backgrounds: Make sure your product is the focus of the photo and that the background doesn’t distract from it.

By avoiding these common mistakes, you can create product photos that are more effective and help you stand out from the competition.

In conclusion, commercial product photography is more important than ever before in today’s digital world. By staying ahead of the latest trends and techniques, you can create stunning visuals that grab the attention of your target audience and help you stand out from the competition. Whether you’re using minimalist backgrounds, creative product staging, or interactive product photos, there are a variety of techniques that can help you create high-quality product photos that increase conversions and grow your business. So don’t be afraid to experiment and try new things – the world of product photography is constantly evolving, and there’s always something new to discover.

314-892-1233

Norm Krull, St Louis Video Producer

stlouisvideoservices@gmail.com

Creating a Compelling Storyline for Your Video Ad

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Agriculture Marketing video clips for Bayer/Monsanto

The importance of storytelling in video advertising

At the heart of every successful video ad is a compelling story that resonates with the viewer. Storytelling is an essential tool for video advertising because it allows you to connect with your audience on a deeper level. A good story can evoke emotion, build trust, and ultimately drive conversions.

In today’s digital age, people are bombarded with information and advertisements. To stand out, you need to create a storyline that captures your audience’s attention and keeps them engaged. Storytelling allows you to do just that by creating a connection with your audience that goes beyond just selling a product or service.

Identifying your target audience

Before you can create a compelling storyline for your video ad, you need to know who your target audience is. Understanding your audience is essential because it helps you tailor your message and create a storyline that resonates with them.

To identify your target audience, consider factors such as age, gender, location, interests, and behaviors. Conducting market research, analyzing customer data, and gathering feedback from your audience are all effective ways to gain insights into your target audience.

By understanding your audience, you can create a storyline that speaks directly to their needs, desires, and pain points. This will help you create a video ad that resonates with your audience and drives conversions.

Medical and healthcare video ad production crew.

Developing a concept for your video ad

Once you have identified your target audience, it’s time to develop a concept for your video ad. A concept is the overall idea or theme that your video will communicate to your audience. It’s the foundation of your video ad and sets the tone for your storyline.

When developing a concept for your video ad, consider your brand message, the needs of your target audience, and how you can differentiate yourself from the competition. Your concept should be unique, memorable, and relevant to your audience.

Some effective ways to develop a concept for your video ad include brainstorming with your team, analyzing successful video ads in your industry, and gathering feedback from your audience.

The role of visuals and sound in creating a compelling storyline

Visuals and sound are essential components of a compelling storyline in video advertising. They work together to create an immersive experience that engages your audience and reinforces your message.

When selecting visuals and sound for your video ad, consider how they can enhance your storyline and evoke emotion in your audience. Visuals can include images, graphics, and animation, while sound can include music, sound effects, and voiceovers.

The key is to choose visuals and sound that complement your storyline and create a cohesive experience for your audience. Avoid using visuals and sound that distract from your message or undermine your brand message.

Crafting a narrative arc for your video ad

A narrative arc is the sequence of events that unfold in your video ad. It’s the structure that holds your storyline together and creates a sense of progression and resolution.

When crafting a narrative arc for your video ad, consider the following elements:

Introduction: The opening scene that grabs your audience’s attention and sets the stage for your story.
Conflict: The problem or challenge that your main character faces. This is where you create tension and build suspense.
Resolution: The moment when the conflict is resolved. This is where you deliver your brand message and provide a solution to your audience’s problem.
Conclusion: The closing scene that leaves a lasting impression on your audience.

By crafting a narrative arc for your video ad, you create a structure that guides your audience through your story and reinforces your brand message.

Tips for creating emotional connections with your audience

Creating an emotional connection with your audience is essential for a compelling storyline in video advertising. Emotions are a powerful tool that can help you connect with your audience on a deeper level and drive conversions.

Some effective ways to create emotional connections with your audience include:

Use storytelling: Tell a story that resonates with your audience and evokes emotion.
Use music: Music can evoke emotion and create a mood that reinforces your message.
Use humor: Humor can be an effective way to connect with your audience and make your video ad memorable.
Use testimonials: Use testimonials from satisfied customers to reinforce your brand message and create trust with your audience.

By creating emotional connections with your audience, you create a memorable experience that resonates with them and drives conversions.

The power of humor in video advertising

Humor is a powerful tool in video advertising. It can be an effective way to grab your audience’s attention, make your video ad memorable, and create an emotional connection with your audience.

When using humor in your video ad, consider your brand message and how you can use humor to reinforce it. Avoid using humor that is offensive, divisive, or undermines your brand message.

Humor should be used strategically and in a way that resonates with your audience. When used effectively, humor can be a powerful tool for creating a compelling storyline in video advertising.

Measuring the success of your video ad

Measuring the success of your video ad is essential for understanding its impact and improving your video advertising strategy. There are several metrics you can use to measure the success of your video ad, including:

Views: The number of times your video ad has been viewed.
Engagement: The level of engagement your video ad has received, including likes, shares, and comments.
Conversions: The number of conversions your video ad has driven, such as sales or sign-ups.
Retention: The percentage of viewers who watched your video ad to completion.

By measuring the success of your video ad, you can identify areas for improvement and make data-driven decisions to optimize your video advertising strategy.

Common mistakes to avoid in video advertising

While video advertising can be a powerful tool for reaching your target audience, there are several common mistakes that businesses make. These mistakes can undermine the effectiveness of your video ad and waste your advertising budget.

Some common mistakes to avoid in video advertising include:

Failing to understand your target audience: Without a clear understanding of your target audience, your video ad is unlikely to resonate with them.
Failing to tell a story: A compelling storyline is essential for creating a memorable video ad that resonates with your audience.
Failing to optimize for different platforms: Different platforms have different requirements and best practices for video ads. Failing to optimize your video ad for each platform can undermine its effectiveness.
Focusing too much on the product: While it’s essential to showcase your product or service, focusing too much on it can undermine the emotional connection with your audience.

By avoiding these common mistakes, you can create a video ad that resonates with your audience and drives conversions.

Conclusion: The impact of a compelling storyline on your video ad’s success

In conclusion, creating a compelling storyline is essential for a successful video ad. A storyline that resonates with your audience can capture their attention, evoke emotion, and drive conversions.

To create a compelling storyline, you need to understand your target audience, develop a concept that resonates with them, and use visuals and sound to create an immersive experience. Crafting a narrative arc, creating emotional connections with your audience, and using humor strategically can also help you create a compelling storyline.

By measuring the success of your video ad and avoiding common mistakes, you can optimize your video advertising strategy and create video ads that leave a lasting impression on your audience.

314-892-1233

Norm Krull, St Louis Video Producer

stlouisvideoservices@gmail.com

When potential purchasers look at your product marketing video they want to know the technical specs of the product and they want to meet the business behind the product and the people who use it.

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Are you considering buying a product but don’t know its technical specs or who stands behind it? Video product tours offer an efficient way to discover the features of a product and can provide insight into the people who created and use it. In this blog, learn how videos can help you make an informed decision on your next purchase.

Giving people the chance to meet others who are using the product, as well as giving them a glimpse into the craftsmanship and technology behind it will help them understand what makes your product different from others on the market.

Introduction

When it comes to product videos, the introduction is key. It’s the first thing viewers learn about your product, so it’s important to focus on connecting with them and displaying the benefits of your product right away.

Introducing the people behind a product – from leadership team to customers and influencers – can be a great way to form a personal connection, not just with your video but your brand and product as well. Additionally, technical specs of a product should also be included in an introductory video as it’s important for consumer trust: people want facts before they commit to making a purchase or using your service.

Demonstrating how easily a customer can use said product or what benefits they can gain from buying are all essential components of successful introduction videos. Ultimately, introducing viewers to both the people behind the product and its technical features will ensure viewers become confident in investing in that specific item or service before seeing anything else you have to offer.

What are the Technical Specifications of the Product?

Technical specifications are essential information that lets consumers know what to expect from the product. These specs give consumers an idea of the product’s performance and capabilities, so they can assess whether or not it is the right choice for their needs. Technical specs might include details such as:

the materials used to construct a product
its overall dimensions
power consumption
other vital data.

Product videos should show viewers a brief overview of the technical specifications in order for them to make an informed decision before purchase.

Who are the People Behind the Product?

When people watch a product video, they want to form a connection with the people behind the product. They want to get inside information about the product, how it was made, and how it works. Knowing who’s involved in making it can make all the difference in conveying that information to potential customers.

The people behind a product are often showcased in interviews and clips from their workspace or gallery. It’s important to share their background, experience and proudest accomplishments related to their involvement with the product. Showing who is behind the scenes can help make the product story come alive for those viewing it.

At the same time, getting an inside look at those who use your product provides an unbiased perspective on its value and quality. It gives viewers insight into what kind of results they can expect when using your product that they can observe back up with real life scenarios captured on video or photos. By demonstrating these human perspectives related to your products you create that emotional connection between customer and merchant which can be invaluable when making that sale!

What are the Benefits of the Product?

When exploring the details of a product, potential customers are interested in what it does and what benefit it can be for them. Detailing the benefits of the product allows customers to clearly understand how the product can improve their lives or solve their problems.

Product videos provide an opportunity for companies to really showcase the benefits that a particular product offers its users. When people watch these videos, they should clearly understand what features, convenience and other advantages this particular item provides. Explaining how these features provide solutions to common issues will have potential customers engaging more with this feature-rich product and inevitably leading to increased sales.

This type of clarity is easily attained through a well-made video where important points are highlighted with detailed graphics or demonstrations which further explain exactly how this feature increases customer satisfaction in comparison to competitive products. For example, a camera phone could demonstrate in a video how its photo quality is improved by having extra megapixels or even that certain images can be produced using HDR (high dynamic range) technology. In addition to highlighting technical specs, potential buyers may also want insights into who else uses this item and customer testimonials from satisfied users will reassure them that they are making an informed decision when they purchase this product. This type of personalization also serves as a trust factor between the customers and the company selling the item as buyers can connect more with it being demonstrated by real people rather than just numbers on paper or online charts.

*st louis video production crew shooting a product video*

How Does the Product Compare to Alternatives?

When people watch a product video, they want to know the technical specifications of the product and how it compares to other similar products on the market. The video should clearly explain how your product stands out from competitors by emphasizing its features and benefits. It is also important to provide potential customers with evidence that your product is better than related products in terms of strength, durability, cost-effectiveness, performance or results. This can be done through illustrations, animations or actual use examples.

By bringing in testimonials or reviews from satisfied customers who are using your product, you can help build trust with viewers who are considering making a purchase decision. Comparison videos statistically have higher engagement and conversions because viewers can easily see what the differences are between each option and why they should choose yours over something else.

At St. Louis Video Services, we strive to make sure that our clients’ produced videos offer a clear explanation of their products’ features and benefits as compared to alternatives on the market. Our goal is to create detailed comparisons that inspire confidence in potential buyers while helping them make an educated purchase decision based on proven facts rather than assumptions or uncertainty.

How Do People Use the Product?

Viewers want to see the product being used in a meaningful way, for everyday tasks, projects and workflows. They can imagine themselves using and owning the product when they see others doing it. Show them customers or team members talking about how they use and what they like most.

Share customer success stories that feature customers talking about their experience and show off unique use cases of your product to give viewers additional insight into its power and show them why it stands out in the market.

Demonstrate best practices with visuals and examples that take the audience through a series of steps, such as setting something up or troubleshooting an issue, that demonstrate the value of the product.

What’s the Customer Experience?

When it comes to customer experience, product videos are an ideal way to highlight why people should choose a product. Showing how easy or convenient it is to use and how it fits into the broader lifestyle of the user helps potential customers understand the benefits and advantages provided by the product. Additionally, a customer experience product video can be used to demonstrate an emotional connection to the brand. Impactful visuals show why the customer should emotionally connect with a product, building loyalty and engagement with the brand in ways other approaches cannot.

A customer experience product video also needs to contain concise (think short and powerful) details about what sets this individual product apart from similar offerings on the market. Visually highlighting surprising features or pointing out simple solutions for everyday problems allows potential customers to make informed decisions about what products will best fit their needs.

Finally, though not often immediately discussed when considering customer experience in product videos, creating a visual narrative that shows how people use its products in various contexts overcomes challenges posed by language barriers across different geographical regions.

Ultimately, when it comes to product videos, it’s important that you are focused on the person watching them.

Giving people the chance to meet others who are using the product, as well as giving them a glimpse into the craftsmanship and technology behind it will help them understand what makes your product different from others on the market. Additionally, by focusing on technical specs, as well as customer stories and experiences with your product, you can create a clearer picture of why they should consider your brand over another.

By making sure that people have access to all of this information in an engaging product video, you will be better positioned to reach potential customers and increase conversions.

Norm Krull, St. Louis Video Producer

stlouisvideoservices@gmail.com

314-892-1233

Exciting Video Recruitment: How to Showcase Your Company’s Benefits and Attract the Best Talent!

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When it comes to finding the right talent for your company, the recruitment process can be a daunting task. It often involves long hours of searching for potential candidates, interviewing them, and then making a final decision. But what if you could streamline the process and make it more efficient and engaging?

Video recruitment has become an increasingly popular way for companies to find the best talent. By leveraging video content, companies can showcase their company culture, benefits, and opportunities in a way that is more engaging than a traditional job listing.

In this article, we will explore the benefits of video recruitment, some statistics on its effectiveness, strategies for creating an engaging video, and how to distribute it to get the best results. Let’s get started!

Benefits of Video Recruitment

The biggest benefit of video recruitment is that it allows companies to showcase their company culture, benefits, and opportunities in a way that is more engaging than a traditional job listing. Videos allow companies to showcase their brand in an engaging way, which helps to attract more qualified candidates.

Videos also allow companies to communicate their recruitment message more effectively and quickly. Job postings can be long, dull, and difficult to read, while videos offer a more dynamic and engaging way to deliver the same message.

Another benefit of video recruitment is that it allows employers to target a more specific candidate pool. By using video recruitment, employers can target candidates based on their interests, experience, and location. This helps to narrow the candidate pool, making it easier for employers to find the best talent for the job.

Finally, video recruitment can help to reduce the time to hire. By leveraging video recruitment, employers can reduce the time it takes to fill a position, as they can quickly review and assess potential candidates. This can help to save time and money by reducing the recruitment process.

Statistics on Video Recruitment

Video recruitment is becoming increasingly popular, and the statistics show that it can be an effective way to find the best talent. According to CareerBuilder, video interviews can reduce the time to hire by 44%. Additionally, a survey by Jobvite found that employers who use video interviews are twice as likely to hire a candidate as those who don’t.

These numbers show just how effective video recruitment can be when it comes to finding the best talent. Additionally, it can help to reduce the cost of recruitment and the time to hire, making it an attractive option for employers.

Video Recruitment Strategies

Once you’ve decided to use video recruitment, there are a few key strategies that you should keep in mind.

The first is to make sure that your video recruitment video is engaging. This means creating a video that is entertaining, informative, and that speaks to the qualities that you are looking for in a candidate.

The second is to keep your video recruitment video short. The average video recruitment video should be no more than two minutes long. This will ensure that your video is engaging and that the candidate has enough time to watch the entire video.

Finally, make sure to include an “apply now” button at the end of the video. This will give interested candidates an easy way to get in touch and apply for the position.

How to Create an Engaging Video Recruitment Video

Creating an engaging video recruitment video can be a challenge, but it’s not impossible. The key is to make sure that your video is engaging, informative, and speaks to the qualities that you are looking for in a candidate.

The first step is to create a script for your video. This should include the message that you want to convey, as well as any other important information. Once you have a script, you can begin to create the video.

The next step is to choose the right video format. For video recruitment videos, it’s best to use a combination of live-action footage, animation, and motion graphics. This will help to make the video more engaging and visually appealing.

Finally, make sure to include a call to action at the end of the video. This could be something like “apply now” or “learn more”. This will give interested candidates an easy way to get in touch and apply for the position.

Distributing Your Video Recruitment Content

Once you’ve created your video recruitment video, the next step is to distribute it. The best way to distribute your video is to post it on your website, social media accounts, and job boards.

Posting your video on your website will help to make it more visible to potential candidates. Additionally, you can also embed the video on your career page, as this will help to make it more accessible.

Social media is also a great way to distribute your video recruitment content. Posting the video on your company’s social media accounts will help to increase its visibility and reach a wider audience. You can also make use of job boards like CareerBuilder, which will help to get your video in front of potential candidates.

Conclusion

Video recruitment is becoming an increasingly popular way for companies to find the best talent. By leveraging video content, companies can showcase their company culture, benefits, and opportunities in a way that is more engaging than a traditional job listing. Additionally, video recruitment can help to reduce the time to hire and the cost of recruitment.

If you’re looking to use video recruitment, the key is to make sure that your video is engaging, informative, and speaks to the qualities that you are looking for in a candidate. Additionally, make sure to post your video on your website, social media accounts, and job boards to get the best results.

Video recruitment is a great way to showcase your company and attract the best talent. With the right strategies, you can make sure that your video recruitment content is engaging and effective. Good luck!

Norm Krull, St. Louis Video Producer

stlouisvideoservices@gmail.com

314-892-1233

Training videos for employees, corporate, and shareholder communications. Create Videos that Work.

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A training video is a great way to get information from point A (the person giving the training) to point B (the people who need it). But what if you’re not an expert videographer or have zero experience with creating videos? Can you even make a training video at all? If the answer is yes, then how can you make one that’s effective and easy to create? There are lots of ways to do it. After all, there are so many more accessible tools out there than even just a few years ago.

What is a Training Video?

A training video is a video that’s used to convey some sort of information to an audience. It’s often used in business and education settings, but it can be used for many different audiences and situations. Training videos can range from how-to videos to videos used to educate people or teach people new skills. A training video can be helpful when you have a large number of people (employees, students, clients, etc.) who need to learn the same information. If you’re in a situation where you need to train a large number of people on a specific skill or provide them with specific information, a training video can be a great option.

Decide What You Want to Accomplish

Before you do anything else, you need to decide what you want to accomplish with your video. What is your goal? Why are you making this video? What are you trying to convey to the viewer? What do you want people to take away from the video? What do you want them to remember? What do you want them to know? What do you want them to be able to do after watching the video? These are all questions you want to consider before you start filming.

Don’t forget the script

Before you start filming, you want to write a script for your video. What is a script, you ask? It’s the written version of what you’re going to say in the video. A lot of people just jump right into shooting their video and forget to even write a script. But if you want your video to be successful, you need to start with the script. A script is important for a few reasons. First, it’s good to have a written version of your message so you don’t forget what you want to say or get off track while filming. Secondly, it’s helpful to have a written version of what you want to say since you don’t have someone to prompt you or ask you to repeat yourself if you forget part of your message. Thirdly, the script helps you make sure that you’re including all of the information you need to include in the video.

Creating a training video from a well written script

Game plan before you start filming

Once you have a script and know what you want to accomplish with your video, you can get started on actually filming it. Before you start filming, though, you need to have a game plan on how you’re going to film it. What are you going to wear? Where are you going to film? Are there props or special equipment you need to have? How long do you want the video to be? What do you want the focus of the video to be on? What camera (if any) are you going to use? What time of day are you going to film? Are there any special considerations you need to take into account?

Summary

Training videos are great for conveying specific information to an audience. They can be helpful when you have a large number of people who need training or information on a specific skill. Before you make a training video, it’s important to decide what you want to accomplish with the video and what your goal is. It’s also helpful to write a script with the information you want to convey before you start filming. A game plan is also important to consider before you start filming your video. Once you’ve made your video, you can use it in a number of different ways. You can post it on social media, host it on your website, or send it to potential clients. Video is a great way to convey information, so if you’re interested in making video to train your employees or clients, give us a call, we can help!

Norm Krull, St. Louis Video Producer

stlouisvideoservices@gmail.com

314-892-1233

We are your creative video production partners | St Louis Video Services

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We film corporate interviews in St. Louis using the latest production filming equipment. Our team of creative producers, videographers, and technicians is thorough in producing, filming, and editing corporate videos. While everyone is not comfortable on camera, our talented producers work with your spokespeople, your talent, or executives to get them comfortable on camera and to coach them to give the best video delivery, whether you need a marketing video, a series of testimonials, or training materials.

We provide a wide range of corporate video production services, from concept development to creative storytelling.

Our experienced video production and filmmaking team can produce TV commercials, corporate videos, web movies, branded content, social media videos, and YouTube videos. Our backgrounds are in advertising, marketing, and visual communications.

We welcome you to shoot in our studio, whether you are shooting on location or not. It is perfect for promotional, testimonial, and educational videos.

st louis video services taping on location

We’ve been delivering corporate video production services and commercial photography since 1982.

Norm Krull, St. Louis Video Producer

stlouisvideoservices@gmail.com

314-892-1233

Content Video Production For Events – Directing, Streaming, Filming, & Editing

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Our creative goal with every video production is to clearly understand your business objectives and to develop video content that resonates with your target audiences. We will challenge you and your team. Our unique production process and relentless commitment toward cinematic excellence helps your video stand out.

We are a full-scale production company that offer one-man-bands to full turnkey productions with a full crew. We have in house crews and full live-streaming capabilities for remote monitoring and directing.

Event Video Production Company. Events put everyone interested in your brand – customers, clients, sponsors, and advocates, all in the same room together. Whether that is a physical room at an in-person event or a virtual room in Zoom. We help your events and conferences to create unique opportunities to capture an extraordinary volume of compelling video content that can be used for months to come.

Norm Krull, StL Video Producer

stlouisvideoservices@gmail.com

314-892-1233

Business multi-media services | Video, Photography, Drones

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The value of creative business multimedia cannot be overstated. It captivates and motivates audiences in ways, unlike any other medium in advertising. Videos and photos and drone imagery are nearly synonymous with today’s modern behavior, where attention spans are shorter and ads have been proliferated everywhere.

Capture exciting live-action footage of your activities and events. Expert video, photo and aerial coordination will help you get those special shots for your commercials, TV, and film productions.

Tell us about your project and we’ll make it happen.

314-913-5626
Mike Haller, St Louis Video Producer
St Louis Video Services
stlouisvideoservices@gmail.com

Video Production Company | Marketing Communications | Corporate Events

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When your live event ends keep up the marketing communications. Continue to reach your audience with high-quality event video highlight reels. Event videos can be used to keep your audience engaged, attract new sponsors, promote new products, and create successful social media marketing campaigns.

Whether you are live streaming or you just want to make it available to your audience afterward, it’s critical to film and photograph your live event. Consider all the aspects of your story – your audience, the events and the location all characters you should document in your story.

*St. Louis corporate events video taping and photography.*

From one-day live events to full-scale conference video productions, we have the industry expertise and equipment to manage it all. We utilize state-of-the-art production technologies to meet the needs of every client, every time; in a manner that exceeds their expectations.

With decades of experience, our award-winning St Louis video production crews will take on any project, no matter what the size or scope. We provide turnkey video production services ranging from multiple camera shoots, animation and motion graphics, to live webcast video streaming, post production, and complete video editing.

314-913-5626
Mike Haller, St Louis Video Producer
St Louis Video Services
stlouisvideoservices@gmail.com

Video Services | Airplane Aerial Photographers

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Airplanes provide the best visuals for large sites and for properties that need to show contextual surroundings and wider areas. Airplane aerial photography is also useful for vertical imagery, construction progress and for properties where drones are illegal to fly due to FAA restrictions. Airplanes are required to remain 1500′ above the ground over densely populated areas and 1000′ over sparsely populated areas.

314-913-5626
Mike Haller, St Louis Video Producer
St Louis Video Services
stlouisvideoservices@gmail.com

*Airplane photography and video production in St Louis*

Event Webcasting and Video Streaming

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Our production crews have st. louis and you covered

From live streaming and red carpet event coverage, to documentaries and cutting-edge commercials, our Gateway City creative teams are up to the challenge. If you can imagine it, our St. Louis video crews can capture your imagination.

Give your audience the best quality video online every time. Giving your Live video stream amazing crisp quality footage with no stuttering and no extended buffering. Give each viewer the best possible experience with multi-bitrate delivery. We securely deliver the highest quality live video experiences to reach your audience, no matter where they are.

314-913-5626
Mike Haller, St Louis Video Producer
St Louis Video Services
stlouisvideoservices@gmail.com

Your video producer partners in production.

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We are a one-stop shop for the best corporate video production service; whether you need to shoot a video production in St. Louis or anywhere around the country. Our video production company specializes in working with organizations to develop the best corporate video possible.

Our talented team of producers, videographers, and technicians work with the latest state of the art filming equipment to capture corporate video in St. Louis. We understand that not everyone is comfortable on camera and that’s where our talented producers work hand-in-hand with your spokespeople, your talent, or executives to get them comfortable on camera and to coach out the best video delivery, regardless of whether you are producing a marketing video, a series of testimonials, or training videos.

From concept development to creative storytelling, we use our creative solutions to shoot, edit, produce, & publish corporate video productions in a wide range of industries and sectors.

314-913-5626
Mike Haller, St Louis Video Producer
St Louis Video Services
stlouisvideoservices@gmail.com

St Louis video production services

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We’re an experienced team of creative photography and video production professionals creating branded content & visuals that complete your vision and fit your budget.

No matter the scope of your creative concepts, be it big broadcast or a small budget online film, our team’s talent, technology, and experience allows your ideas to move from shoot to audio to post and final designed edit in a seamless integrated fashion.

Let’s begin. Let’s create your message that sells, builds brands and connects.

WEBSITE BACKGROUND

Using video in the background of your website is a powerful way to draw visitors in. These videos typically have no audio but focus on giving visitors an inside look at your organization’s environment and operations.

ORGANIZATION

Your organization’s history, mission, and leadership captured on film and combined with footage of your environment and operations brings your audience into a deeper understanding of who you are and how you operate.

TESTIMONIAL

These days a written testimonial is often overlooked, but personal interviews with your customers and employees members makes a powerful impression.

PRODUCT

Aside from holding your product in their hands, video is the best way to let your potential customers get to know your product. We can showcase and display features, benefits and product-use, all in a format that’s accessible to anyone.

SERVICE

Service organizations often have an uphill battle explaining what they have to offer and how they are different. Video is an outstanding format for helping potential customers get to know your offering, your processes and your benefits, moving them one step closer to buying.

Consider our professional indoor drones. They are going to be your best option if you want to fly indoors for any kind of work-related need, such as enhanced work station procedures, production inspections, visual data collection, or 3D modeling.

Drones are often an inexpensive alternative to manual options when it comes to collecting visual data for inspection purposes, in part because they make visual inspections possible without expensive scaffolding and the downtime needed to put it up and take it down.

We offer high-quality professional video and creative services at affordable rates that are unmatched anywhere in St. Louis.

Picture yourself with the best-looking photo St. Louis has to offer. Picture your next project with confidant success.

314-913-5626
Mike Haller, St Louis Video Producer
St Louis Video Services
stlouisvideoservices@gmail.com