Tag Archives: video production companies

Mastering the Shot: How to Plan a Shoot That Seamlessly Combines Ground and Drone Cameras

In today’s fast-paced content landscape, businesses and agencies are constantly seeking ways to elevate their visual storytelling. Combining ground and drone cameras within a single production has become one of the most powerful ways to capture dynamic perspectives and produce visually engaging content. Whether you’re producing a commercial, a corporate overview, or a marketing promo, a well-planned hybrid shoot maximizes your creative potential—if executed strategically.

At St Louis Video Services, we’ve spent decades perfecting the art of synchronized ground and aerial video production. Here’s how to plan your next shoot for maximum efficiency and visual impact.


1. Define the Story—and How Aerial Footage Enhances It

Start by identifying the purpose of the video and the role each type of footage will play. Ask:

  • What scenes benefit from aerial context?
  • Where will ground-level storytelling or close-up detail drive emotional connection?

Drone shots often work best for:

  • Establishing locations (exteriors of buildings, campuses, or job sites)
  • Following motion (vehicles, people walking)
  • Providing scale (construction projects, outdoor events)

Meanwhile, ground cameras shine with:

  • Interviews and close-ups
  • Product demonstrations
  • Interior walkthroughs

By clarifying the purpose of each shot type early on, you reduce overlap and ensure every frame has a defined role in the final edit.


2. Map Out a Unified Shot List

Efficiency starts with planning. A joint drone/ground shoot must be carefully scheduled to avoid unnecessary resets or downtime. Create a master shot list that groups aerial and ground footage by location and time of day.

Pro tip: Don’t forget to consider sun position and weather when timing drone flights. You’ll want to fly during golden hour for cinematic light, but avoid harsh midday sun for interviews or interior shots.

Use mapping tools or location-scouting photos to plan each shot with precision—particularly for drone sequences, where altitude, line of sight, and FAA compliance must be factored in.


3. Synchronize Crew Roles and Communication

When working with both drone and ground units, clear crew communication is essential. Assign specific roles:

  • Drone Pilot (Part 107 certified)
  • Visual Observer (for drone safety)
  • Ground Camera Operator
  • Director or Producer to coordinate timing and transitions

Invest in communication tools like walkie-talkies or wireless headsets. This allows the drone team and ground crew to sync timing, especially when planning seamless transitions (e.g., drone rising from ground-level action or transitioning from an overhead shot into a close-up).


4. Use Matching Gear Settings and Frame Rates

Consistency in image quality is key when blending footage. Both drone and ground cameras should match in:

  • Resolution (e.g., 4K)
  • Frame rate (e.g., 24fps for cinematic, 30fps for corporate)
  • Color profile (shoot in log or flat for more grading flexibility)

At St Louis Video Services, we calibrate all cameras—whether mounted on tripods or flying drones—to ensure a seamless color grade in post. This prevents jarring shifts in contrast, saturation, or sharpness between clips.


5. Plan for Post-Production Integration

Efficient hybrid shoots think ahead to the edit. Capturing enough B-roll and transition footage helps editors bridge aerial and ground sequences smoothly. Consider movement direction, timing, and subject continuity. For example:

  • A drone shot following a subject walking into a building pairs well with a ground-level shot of them entering
  • A rising drone shot can transition into a ground-level scene panning across the same subject

Also, use markers or notes during the shoot for syncing audio and visual cues. Our post-production team uses advanced AI tools and editing software to streamline integration and enhance continuity between formats.


6. Ensure Legal and Safety Compliance

For drone footage, you must always:

  • Fly under FAA Part 107 regulations
  • Secure airspace clearance (especially in urban or restricted zones)
  • Respect privacy laws and no-fly zones
  • Use licensed and insured drone pilots

At St Louis Video Services, our drone operations are fully licensed, insured, and experienced in navigating both urban and rural airspace—including indoor drone flights, which require specialized skill and equipment.


Why Partner with St Louis Video Services?

Since 1982, St Louis Video Services has provided full-service professional video and photography production for businesses, marketing agencies, and organizations throughout the St. Louis area. Our team has the expertise and the gear to deliver seamless ground-and-drone integrated productions.

We offer:

  • Studio and on-location video and photography
  • Advanced post-production and editing services
  • FAA-certified drone pilots
  • Custom lighting setups for small productions and interview scenes
  • Repurposing services to extend the value of your branded content
  • AI-enhanced workflows for faster, more dynamic output

Whether you need a powerful aerial establishing shot or a cinematic interview setup, we bring the right equipment, creative vision, and crew coordination to make your next hybrid shoot a success.

Let us help you plan your next multi-dimensional production—with efficiency, safety, and creative clarity.


Ready to elevate your brand with a dual-perspective video production? Contact St Louis Video Services today to schedule a consultation.

314-604-6544

stlouisvideoservices@gmail.com

How to Repurpose Old Content into Short Videos

In the fast-paced digital landscape, creating fresh content can often feel like a daunting task. However, many businesses overlook a treasure trove of existing material that can be revitalized and transformed into engaging short videos. Repurposing old content not only saves time and resources but also enhances your marketing strategy by maximizing the value of your previous investments. Here’s a guide on how to effectively convert your old content into captivating short videos that resonate with your audience.

Cut out any unnecessary details, focusing instead on delivering the key message and call to action.

1. Identify Valuable Existing Content

Begin by reviewing your existing content library. This could include blog posts, white papers, webinars, interviews, or even older video footage. Look for content that performed well in the past, such as posts with high engagement rates or videos that garnered significant views. The key is to select material that still holds relevance for your current audience.

2. Determine Your Objective

What do you want to achieve with your short video? Whether it’s increasing brand awareness, driving traffic to your website, or generating leads, having a clear objective will guide the direction of your video. This focus will also help you choose which pieces of content to repurpose and how to present them.

3. Create a Compelling Narrative

Transforming written content into video requires a shift in how you present information. Instead of reading a script, think visually. Identify the core message of your content and develop a narrative that can be illustrated through visuals. Consider incorporating elements such as graphics, animations, or B-roll footage to enhance the storytelling experience.

4. Edit for Brevity

Short videos should be concise and to the point. Aim for a duration of 30 seconds to two minutes, depending on the platform and your audience’s preferences. Cut out any unnecessary details, focusing instead on delivering the key message and call to action. This brevity will keep viewers engaged and more likely to share your video.

5. Incorporate Branding Elements

Make sure to weave your brand identity into the video. This includes using your logo, brand colors, and consistent messaging. Reinforcing your brand will help ensure that your audience associates the repurposed content with your company, strengthening brand recognition.

6. Optimize for Different Platforms

Each social media platform has its own nuances, including video length and format preferences. Tailor your repurposed content for each platform to maximize its reach and engagement. For instance, Instagram favors vertical videos, while YouTube may allow for longer content. Be mindful of these differences to effectively engage your audience.

7. Promote Your New Video

Once your video is ready, promote it across your channels. Share it on social media, embed it in your email newsletters, and feature it on your website. Encourage your team and followers to share the video within their networks to broaden its reach.

Conclusion

Repurposing old content into short videos is a strategic approach to maximize your existing assets while enhancing your digital marketing efforts. By following these steps, you can breathe new life into your old content, making it more engaging and accessible to your audience.

At St. Louis Video Services, we understand the importance of effective video production and content repurposing. As a full-service professional commercial photography and video production company with over 40 years of experience, we have the right equipment and a creative crew with extensive service experience for successful image acquisition. We offer comprehensive studio and location video and photography, as well as expert editing, post-production, and licensed drone piloting services.

Our team specializes in customizing productions for diverse media requirements, ensuring that your photography and video branding gains maximum traction. We are well-versed in all file types, media styles, and accompanying software. Our private studio, equipped with professional lighting and visual setups, is perfect for small productions and interview scenes. Large enough to incorporate props, our studio can help you create the ideal backdrop for your next video project.

Whether you need a private custom interview studio setup, sound and camera operators, or specialized drone services, St. Louis Video Services is here to make your next video production perfect. Partner with us to unlock the potential of your old content and create impactful short videos that resonate with your audience.

314-604-6544

stlouisvideoservices@gmail.com