Tag Archives: st louis video production companies

What Are the Different Sizes and Types of Video Production Crews?

In the ever-evolving landscape of visual storytelling, understanding the varying sizes and types of video production crews is crucial for decision-makers in businesses and organizations seeking to make informed choices. Whether you’re planning a high-end commercial, a corporate training video, or a product launch, the crew you assemble will directly impact the quality, efficiency, and success of your production.

Add a drone pilot to your video crew.

1. Small Production Crews

Small production crews typically consist of 1-4 members and are ideal for projects requiring agility and minimal setups. These crews are perfect for:

  • Interviews and Testimonials: A small team can handle lighting, sound, and camera operations efficiently, making them ideal for capturing candid interviews or client testimonials.
  • Corporate Training Videos: When simplicity and direct communication are key, a small crew can focus on delivering clear, concise content without the need for elaborate setups.
  • Product Demos: For product demonstrations, where focus and clarity are essential, a small crew can ensure that every detail is captured effectively.

Roles in Small Production Crews:

  • Director/Producer: Often wearing multiple hats, the director/producer oversees the project from concept to completion.
  • Cinematographer: The cinematographer handles camera operations and often lighting.
  • Sound Technician: Ensures high-quality audio, which is crucial for interviews and testimonials.
  • Production Assistant (PA): Assists with various tasks, ensuring smooth operation on set.

2. Medium Production Crews

Medium-sized crews, consisting of 5-10 members, strike a balance between efficiency and creativity. These crews are suitable for more complex projects, such as:

  • Corporate Commercials: When your brand needs a polished, professional commercial, a medium crew can manage the demands of multiple locations, lighting setups, and talent.
  • Event Coverage: For events like conferences or corporate gatherings, a medium crew can capture a wide range of footage, from keynote speeches to attendee interactions.
  • Branded Content: Creating content that resonates with your audience often requires a more creative approach, which a medium crew can provide through diverse camera angles, lighting techniques, and post-production effects.

Roles in Medium Production Crews:

  • Director/Producer: Focuses on the creative vision and overall production management.
  • Cinematographer: Manages the camera crew and lighting design.
  • Camera Operators: Operate multiple cameras to capture different angles.
  • Sound Technician: Ensures high-quality audio recording.
  • Gaffer: Handles the lighting setup, ensuring the right mood and tone.
  • Grip: Manages equipment, rigging, and other technical aspects.
  • Editor: Works closely with the director to assemble the footage into the final product.

3. Large Production Crews

Large production crews, often exceeding 10 members, are necessary for high-budget, complex productions such as:

  • Feature Films: For cinematic productions, a large crew is essential to handle the extensive demands of locations, special effects, and large casts.
  • High-End Commercials: When your brand requires a production that rivals Hollywood standards, a large crew can provide the expertise and manpower needed to achieve this.
  • Live Broadcasts: Covering live events with multiple cameras, real-time editing, and dynamic audio requires a well-coordinated large crew.

Roles in Large Production Crews:

  • Director/Producer: Oversees the entire production, often supported by assistant directors.
  • Director of Photography (DP): Responsible for the visual style and quality, working closely with the director.
  • Camera Operators: Operate various cameras, including specialized rigs like cranes or drones.
  • Sound Department: Includes a sound mixer, boom operator, and other audio professionals.
  • Lighting Department: Led by the gaffer, with a team of electricians and grips.
  • Art Department: Handles set design, props, and costumes to create the desired environment.
  • Post-Production Team: Editors, colorists, and special effects artists work to finalize the visual and audio aspects of the production.

The Importance of Choosing the Right Crew

Selecting the appropriate crew size is not just about budget; it’s about matching the crew’s capabilities with your project’s needs. A well-balanced crew ensures that your production is completed on time, within budget, and to the highest standard of quality.

Why St Louis Video Services is the Right Choice for Your Production

At St Louis Video Services, we understand the nuances of video production and tailor our crews to meet the specific needs of your project. As a full-service professional commercial photography and video production company, we bring over four decades of experience to the table. Our team is equipped with the right tools and creative expertise to ensure successful image acquisition, whether it’s a small, agile crew for intimate interviews or a large, sophisticated team for a high-end commercial.

We offer comprehensive services, from studio and location video and photography to editing, post-production, and licensed drone pilots. Our ability to customize productions for diverse media requirements, combined with our expertise in repurposing photography and video branding, ensures your content gains maximum traction. We are proficient in all file types and media styles, and our private studio is perfect for small productions and interview scenes, complete with the space to incorporate props and create a dynamic set.

Since 1982, we have been the trusted partner for businesses, marketing firms, and agencies in the St. Louis area, delivering top-tier corporate photography and video. Let St Louis Video Services make your next video production perfect, from custom studio setups to specialized indoor drone operations. Trust our experienced team to bring your vision to life with professionalism, creativity, and precision.

314-604-6544

stlouisvideoservices@gmail.com

Mastering Testimonial Video Interview Productions

In today’s digital age, testimonial videos have become a cornerstone of marketing strategies for businesses and organizations. These powerful tools provide authentic, relatable content that can significantly influence potential customers. However, creating compelling testimonial videos is an art that requires expertise, the right equipment, and a deep understanding of storytelling. In this blog post, we will explore the key elements of mastering testimonial video interview productions and how St Louis Video Services can elevate your brand through professional video production.

Incorporate text overlays, graphics, and background music to enhance the video’s appeal and reinforce key points.

The Importance of Testimonial Videos

Testimonial videos serve as social proof, showcasing real customers or clients who vouch for your product or service. They build trust and credibility, offering prospective clients an inside look at the positive experiences of others. These videos are particularly effective because they:

  • Humanize your brand: Real people sharing genuine experiences resonate more with audiences than traditional advertisements.
  • Boost credibility: Hearing positive feedback from satisfied customers can significantly influence buying decisions.
  • Enhance engagement: Testimonial videos are more engaging and memorable than text-based reviews.

Planning Your Testimonial Video

The success of a testimonial video starts with meticulous planning. Here are the steps to ensure your production is seamless and impactful:

  1. Identify the Right Participants: Choose clients or customers who are enthusiastic and articulate about their positive experiences with your brand. Their stories should align with your target audience’s interests and pain points.
  2. Craft a Compelling Story: Develop a narrative that highlights the problem your client faced, the solution your product or service provided, and the positive outcomes they experienced. This structure creates a clear and relatable storyline.
  3. Prepare Interview Questions: Prepare open-ended questions that encourage detailed responses. Questions should be designed to elicit emotional and specific feedback rather than simple yes or no answers.

Setting Up the Perfect Interview

Creating a visually appealing and acoustically sound environment is crucial for testimonial videos. Here’s how to achieve it:

  1. Choose the Right Location: A quiet, well-lit space is ideal. Our private studio at St Louis Video Services is perfect for small productions and interview scenes, offering the flexibility to incorporate props to enhance the set.
  2. Lighting: Proper lighting is essential to create a professional look. Use soft, diffused light to avoid harsh shadows. Our studio is equipped with professional lighting setups to ensure your subject looks their best.
  3. Sound Quality: Clear audio is just as important as high-quality visuals. Use lavalier or shotgun microphones to capture crisp, clear sound. Our team includes experienced sound operators to ensure top-notch audio quality.

Conducting the Interview

During the interview, it’s important to make your subjects feel comfortable and at ease. Here are some tips:

  1. Build Rapport: Spend a few minutes chatting with your interviewee before filming to help them relax.
  2. Encourage Authenticity: Encourage them to speak naturally and share their genuine experiences.
  3. Capture B-Roll Footage: B-roll footage of your interviewee using your product or service adds depth to the narrative and makes the video more engaging.

Post-Production Magic

Editing is where your testimonial video truly comes to life. Here’s what to focus on during post-production:

  1. Select the Best Clips: Choose the most compelling and authentic moments from the interview to include in the final video.
  2. Add Visual and Audio Enhancements: Incorporate text overlays, graphics, and background music to enhance the video’s appeal and reinforce key points.
  3. Ensure Consistency: Maintain a consistent visual and auditory style that aligns with your brand’s identity.

Why Choose St Louis Video Services

At St Louis Video Services, we are a full-service professional commercial photography and video production company with the expertise and equipment needed for successful image acquisition. Since 1982, we have worked with numerous businesses, marketing firms, and agencies in the St. Louis area, providing custom productions for various media requirements.

Our comprehensive services include:

  • Studio and Location Video and Photography: We offer both in-studio and on-location shoots, ensuring versatility for any production need.
  • Editing and Post-Production: Our skilled editors transform raw footage into polished, professional videos.
  • Licensed Drone Pilots: Our specialized drones can capture stunning aerial shots, even indoors.
  • Customized Productions: We tailor each project to meet specific branding and marketing goals, repurposing your content to maximize traction.
  • Expertise in Media and Software: We are well-versed in all file types, styles of media, and accompanying software, ensuring seamless integration with your marketing platforms.
  • Private Studio: Our studio is equipped with professional lighting and visual setups, perfect for small productions and interview scenes.

From sound and camera operators to state-of-the-art equipment, we provide everything needed to make your next video production perfect. Whether it’s a private custom interview studio setup or a large-scale production, St Louis Video Services has the experience and creative crew to bring your vision to life. Partner with us to create testimonial videos that not only tell your story but also drive results for your business.

314-604-6544

stlouisvideoservices@gmail.com

Video Formatting Guide for Social Media

In today’s social media landscape, the influence of video content continues to surge. To harness its potential, it’s crucial to comprehend the art of formatting your videos for optimal reach and engagement. This guide delves into the world of video formatting, covering the ideal formats and dimensions for various social media platforms, along with strategies for enhancing searchability and accessibility.

We often reformat client training videos for social media.

Video Formatting When it comes to video formatting, MP4 stands out as the universally accepted format across all social media platforms. It boasts efficient compression, which ensures that video quality remains high while keeping file sizes manageable. While formats like AVI and MOV might also be compatible, it’s advisable to stick with MP4 for maximum compatibility.

Video Dimensions Different social media platforms prescribe distinct dimensions for video content. Here are the recommended dimensions for some of the most popular platforms:

  • Facebook: 1080 x 1920 pixels (landscape) or 1080 x 1080 pixels (square)
  • Instagram: 1080 x 1920 pixels (landscape) or 1080 x 1080 pixels (square)
  • Twitter: 720 x 720 pixels (square) or 1024 x 512 pixels (landscape)
  • YouTube: 1280 x 720 pixels (landscape) or 640 x 360 pixels (portrait)

It’s essential to note that these dimensions are recommendations, and videos can still be uploaded in other sizes. However, for the best viewer experience, adhering to these recommended dimensions is advisable.

Video Length The ideal video length varies depending on the platform and the nature of the content. Here are some general guidelines:

  • Facebook: 1-2 minutes
  • Instagram: 1-60 seconds
  • Twitter: 2 minutes and 20 seconds
  • YouTube: 15-20 minutes

Remember, these are general guidelines, and it’s wise to strive for concise and engaging video content regardless of the platform.

Video Captioning and Subtitles Incorporating captions and subtitles in your videos can significantly boost engagement and widen your reach, especially for users who are hearing impaired or have the sound turned off. While many social media platforms offer built-in captioning tools, you can also add captions and subtitles using video editing software.

Video Optimization for Search To maximize the visibility of your videos on social media, optimizing them for search is paramount. Here are some tips for optimizing your videos:

  • Utilize relevant keywords in the video title and description.
  • Add descriptive tags to your videos.
  • Include a transcript of the video.
  • Implement a call to action both in the video and the video description.

Meta Description This guide has provided insights into the best video formatting and dimensions for various social media platforms, as well as strategies for optimizing your videos for searchability and accessibility. By following these guidelines, you can ensure that your videos reach the widest possible audience and drive engagement with your brand.

Conclusion As video content gains prominence on social media, mastering video formatting is key to maximizing reach and engagement. By adhering to the recommendations in this guide, you can ensure that your videos are tailored for different social media platforms and resonate with a broader audience. Furthermore, optimizing your videos for searchability and accessibility can enhance engagement with your brand. If you need further information, don’t hesitate to ask!

314-604-6544

stlouisvideoservices@gmail.com

Common Challenges in Shooting Talking Head Videos

In the world of video production, talking head videos are a staple. They are a popular format for a wide range of purposes, from corporate interviews to educational content and marketing messages. While they may seem straightforward, producing high-quality talking head videos comes with its fair share of challenges. As an experienced video producer at St. Louis Video Services, a full-service video production company, I’ve encountered and overcome these challenges many times. In this comprehensive guide, we’ll delve into the common challenges faced when shooting talking head videos and provide expert insights and solutions to ensure your productions are a success.

Use soft, diffused lighting to eliminate harsh shadows on the speaker’s face. Properly position key lights, fill lights, and backlights to create depth and dimension.

Introduction

St. Louis Video Services: Your Trusted Partner for Video Production

Before we dive into the intricacies of shooting talking head videos, allow me to introduce St. Louis Video Services. We are a full-service video production company with a team of creative experts, state-of-the-art equipment, and a wealth of experience in crafting impactful creative productions. Whether you require studio or location shooting, post-production editing, or still photography services, we’ve got you covered. Our versatility allows us to tailor videos to meet diverse creative needs, and we excel at repurposing your content for maximum traction. With expertise in all file types and media styles, St. Louis Video Services is your go-to partner for all things video and photography.

As a full-service video creation company, St. Louis Video Services has had the privilege of working with numerous businesses and organizations in the St. Louis area to bring their visions to life. Our team of experienced videographers, directors, and producers is dedicated to delivering exceptional results for every project.

Now, let’s delve into the world of talking head videos and explore the challenges you might encounter.

The Significance of Talking Head Videos

Talking head videos involve a person speaking directly to the camera, typically explaining or discussing a particular topic. They are widely used for various purposes, including:

  • Corporate Communications: CEOs and executives use talking head videos to convey important messages to employees, stakeholders, and the public.
  • Marketing: Brands often employ talking head videos to establish a personal connection with their audience, whether through product demonstrations, testimonials, or expert insights.
  • Educational Content: Instructors and trainers use this format to engage students and learners by providing information in a personable manner.
  • Interviews: Interviews and panel discussions often feature talking head shots to focus on the speaker’s commentary.
  • Documentaries: Documentaries often include interviews with experts and witnesses to tell a compelling story.

While talking head videos may seem simple, they require careful planning and execution to be effective. Let’s explore the challenges associated with producing them and how to address them.

Challenges in Shooting Talking Head Videos

1. Scripting and Content Delivery

Challenge:

One of the primary challenges in producing talking head videos is creating compelling and coherent scripts. The speaker must engage the audience, convey information effectively, and maintain a natural flow.

Solution:

  • Scriptwriting: Invest time in crafting a well-structured script that addresses the intended message concisely. Focus on clarity and brevity.
  • Teleprompters: Consider using a teleprompter to help the speaker maintain eye contact with the camera while delivering lines smoothly.

2. Lighting and Set Design

Challenge:

Achieving optimal lighting and set design is crucial for a professional-looking talking head video. Poor lighting can lead to unflattering shadows and distract from the message.

Solution:

  • Lighting Setup: Use soft, diffused lighting to eliminate harsh shadows on the speaker’s face. Properly position key lights, fill lights, and backlights to create depth and dimension.
  • Background: Choose a suitable background that complements the subject matter and ensures the speaker stands out without distractions.

3. Camera Equipment and Framing

Challenge:

Selecting the right camera equipment and framing the shot correctly are vital for a polished talking head video. Subpar equipment can result in grainy or blurry footage, while improper framing can detract from the speaker’s presence.

Solution:

  • Camera Selection: Use high-quality cameras with suitable lenses for sharp and clear footage.
  • Framing: Follow the rule of thirds to frame the speaker effectively. Maintain eye-level camera positioning for a natural perspective.

4. Audio Quality

Challenge:

Poor audio quality can ruin an otherwise excellent talking head video. Background noise, echo, or low-quality microphones can distract viewers from the message.

Solution:

  • Microphone Choice: Invest in high-quality microphones, such as lavalier or shotgun microphones, to capture clear and crisp audio.
  • Soundproofing: Minimize background noise by choosing a quiet location or using soundproofing materials.

5. Performance and Body Language

Challenge:

Engaging the audience through performance and body language is essential for the success of a talking head video. Monotone delivery or distracting gestures can undermine the message.

Solution:

  • Practice: Encourage the speaker to practice their delivery and body language before shooting. Offer constructive feedback to improve their performance.
  • Coaching: Consider enlisting the help of a professional coach to enhance the speaker’s delivery and confidence on camera.

6. Post-Production Editing

Challenge:

The editing process is critical in refining the talking head video. It involves tasks such as removing mistakes, enhancing visuals, and adding graphics or captions.

Solution:

  • Video Editing: Use professional video editing software to refine the footage, add transitions, and improve overall quality.
  • Color Correction: Adjust colors to ensure consistency and a pleasing visual aesthetic.
  • Graphics and Captions: Incorporate graphics, lower thirds, and captions as needed to enhance viewer engagement.

7. Distribution and Repurposing

Challenge:

Once your talking head video is ready, the challenge shifts to effectively distributing it and repurposing the content for maximum reach and impact.

Solution:

  • Content Strategy: Develop a content distribution strategy that includes sharing the video on relevant platforms, such as YouTube, social media, and your website.
  • Repurposing: Extract shorter clips or quotes from the video to share as teasers or promotional content on social media. Consider transcribing the video for accessibility and SEO benefits.

Conclusion

Producing compelling talking head videos may present various challenges, but with the right approach and expertise, you can overcome them and create impactful content. Whether you’re a corporation seeking to communicate with your audience, a marketer aiming to engage customers, an educator imparting knowledge, or a documentarian sharing stories, St. Louis Video Services is here to help.

As a full-service video creation company, St. Louis Video Services has a proven track record of working with businesses and organizations in the St. Louis area to bring their creative visions to life. Our experienced videographers, directors, and producers are dedicated to crafting videos and photography that meet your specific needs.

Don’t let the challenges of talking head videos hold you back. Contact St. Louis Video Services today to discuss your project and discover how we can transform your ideas into captivating visual content that resonates with your audience.

Remember, your message is important, and we have the expertise to ensure it’s delivered effectively.

314-604-6544

stlouisvideoservices@gmail.com

Creating a Compelling Storyline for Your Video Ad

Agriculture Marketing video clips for Bayer/Monsanto

The importance of storytelling in video advertising

At the heart of every successful video ad is a compelling story that resonates with the viewer. Storytelling is an essential tool for video advertising because it allows you to connect with your audience on a deeper level. A good story can evoke emotion, build trust, and ultimately drive conversions.

In today’s digital age, people are bombarded with information and advertisements. To stand out, you need to create a storyline that captures your audience’s attention and keeps them engaged. Storytelling allows you to do just that by creating a connection with your audience that goes beyond just selling a product or service.

Identifying your target audience

Before you can create a compelling storyline for your video ad, you need to know who your target audience is. Understanding your audience is essential because it helps you tailor your message and create a storyline that resonates with them.

To identify your target audience, consider factors such as age, gender, location, interests, and behaviors. Conducting market research, analyzing customer data, and gathering feedback from your audience are all effective ways to gain insights into your target audience.

By understanding your audience, you can create a storyline that speaks directly to their needs, desires, and pain points. This will help you create a video ad that resonates with your audience and drives conversions.

Medical and healthcare video ad production crew.
Medical and healthcare video ad production crew.

Developing a concept for your video ad

Once you have identified your target audience, it’s time to develop a concept for your video ad. A concept is the overall idea or theme that your video will communicate to your audience. It’s the foundation of your video ad and sets the tone for your storyline.

When developing a concept for your video ad, consider your brand message, the needs of your target audience, and how you can differentiate yourself from the competition. Your concept should be unique, memorable, and relevant to your audience.

Some effective ways to develop a concept for your video ad include brainstorming with your team, analyzing successful video ads in your industry, and gathering feedback from your audience.

The role of visuals and sound in creating a compelling storyline

Visuals and sound are essential components of a compelling storyline in video advertising. They work together to create an immersive experience that engages your audience and reinforces your message.

When selecting visuals and sound for your video ad, consider how they can enhance your storyline and evoke emotion in your audience. Visuals can include images, graphics, and animation, while sound can include music, sound effects, and voiceovers.

The key is to choose visuals and sound that complement your storyline and create a cohesive experience for your audience. Avoid using visuals and sound that distract from your message or undermine your brand message.

Crafting a narrative arc for your video ad

A narrative arc is the sequence of events that unfold in your video ad. It’s the structure that holds your storyline together and creates a sense of progression and resolution.

When crafting a narrative arc for your video ad, consider the following elements:

  • Introduction: The opening scene that grabs your audience’s attention and sets the stage for your story.
  • Conflict: The problem or challenge that your main character faces. This is where you create tension and build suspense.
  • Resolution: The moment when the conflict is resolved. This is where you deliver your brand message and provide a solution to your audience’s problem.
  • Conclusion: The closing scene that leaves a lasting impression on your audience.

By crafting a narrative arc for your video ad, you create a structure that guides your audience through your story and reinforces your brand message.

Tips for creating emotional connections with your audience

Creating an emotional connection with your audience is essential for a compelling storyline in video advertising. Emotions are a powerful tool that can help you connect with your audience on a deeper level and drive conversions.

Some effective ways to create emotional connections with your audience include:

  • Use storytelling: Tell a story that resonates with your audience and evokes emotion.
  • Use music: Music can evoke emotion and create a mood that reinforces your message.
  • Use humor: Humor can be an effective way to connect with your audience and make your video ad memorable.
  • Use testimonials: Use testimonials from satisfied customers to reinforce your brand message and create trust with your audience.

By creating emotional connections with your audience, you create a memorable experience that resonates with them and drives conversions.

The power of humor in video advertising

Humor is a powerful tool in video advertising. It can be an effective way to grab your audience’s attention, make your video ad memorable, and create an emotional connection with your audience.

When using humor in your video ad, consider your brand message and how you can use humor to reinforce it. Avoid using humor that is offensive, divisive, or undermines your brand message.

Humor should be used strategically and in a way that resonates with your audience. When used effectively, humor can be a powerful tool for creating a compelling storyline in video advertising.

Measuring the success of your video ad

Measuring the success of your video ad is essential for understanding its impact and improving your video advertising strategy. There are several metrics you can use to measure the success of your video ad, including:

  • Views: The number of times your video ad has been viewed.
  • Engagement: The level of engagement your video ad has received, including likes, shares, and comments.
  • Conversions: The number of conversions your video ad has driven, such as sales or sign-ups.
  • Retention: The percentage of viewers who watched your video ad to completion.

By measuring the success of your video ad, you can identify areas for improvement and make data-driven decisions to optimize your video advertising strategy.

Common mistakes to avoid in video advertising

While video advertising can be a powerful tool for reaching your target audience, there are several common mistakes that businesses make. These mistakes can undermine the effectiveness of your video ad and waste your advertising budget.

Some common mistakes to avoid in video advertising include:

  • Failing to understand your target audience: Without a clear understanding of your target audience, your video ad is unlikely to resonate with them.
  • Failing to tell a story: A compelling storyline is essential for creating a memorable video ad that resonates with your audience.
  • Failing to optimize for different platforms: Different platforms have different requirements and best practices for video ads. Failing to optimize your video ad for each platform can undermine its effectiveness.
  • Focusing too much on the product: While it’s essential to showcase your product or service, focusing too much on it can undermine the emotional connection with your audience.

By avoiding these common mistakes, you can create a video ad that resonates with your audience and drives conversions.

Conclusion: The impact of a compelling storyline on your video ad’s success

In conclusion, creating a compelling storyline is essential for a successful video ad. A storyline that resonates with your audience can capture their attention, evoke emotion, and drive conversions.

To create a compelling storyline, you need to understand your target audience, develop a concept that resonates with them, and use visuals and sound to create an immersive experience. Crafting a narrative arc, creating emotional connections with your audience, and using humor strategically can also help you create a compelling storyline.

By measuring the success of your video ad and avoiding common mistakes, you can optimize your video advertising strategy and create video ads that leave a lasting impression on your audience.

314-892-1233

Norm Krull, St Louis Video Producer

stlouisvideoservices@gmail.com

Video Production Company | Marketing Communications | Corporate Events

When your live event ends keep up the marketing communications. Continue to reach your audience with high-quality event video highlight reels. Event videos can be used to keep your audience engaged, attract new sponsors, promote new products, and create successful social media marketing campaigns.

Whether you are live streaming or you just want to make it available to your audience afterward, it’s critical to film and photograph your live event. Consider all the aspects of your story – your audience, the events and the location all characters you should document in your story.

St. Louis corporate events video taping and photography.

From one-day live events to full-scale conference video productions, we have the industry expertise and equipment to manage it all. We utilize state-of-the-art production technologies to meet the needs of every client, every time; in a manner that exceeds their expectations.

With decades of experience, our award-winning St Louis video production crews will take on any project, no matter what the size or scope. We provide turnkey video production services ranging from multiple camera shoots, animation and motion graphics, to live webcast video streaming, post production, and complete video editing.

314-913-5626
Mike Haller, St Louis Video Producer
St Louis Video Services
stlouisvideoservices@gmail.com

Return to editing The importance of pre-planning for video production.

Video has become a commodity of sorts. It seems like everybody’s in on the act … some of it is good, and some not so good.  What is it that makes a video succeed? It usually boils down to one thing: Planning.

If you are considering hiring professionals to craft a video, the first thing should ask yourself is: what is the purpose? Which is another way of asking, what is the message? Once you have defined your message, you can decide the best way to deliver it. So there: you have started your planning. Your chances of producing a successful project have taken a giant leap forward!

Too many people make the mistake of grabbing a camera, shooting footage, and then try piecing it all together and hoping for the best. It’s not a good approach. You wouldn’t build a house without a blueprint, would you? Crafting a video is the same thing. And your unique blueprint is your script.

We can’t overstate the importance of script preparation. Scriptwriting is not easy, and sometimes not fun, but it’s the single most important element for the work we do. And it’s important to do it early in the production process. Give it the attention it deserves.

st louis video production services and crews

A script will take the guesswork out what footage needs to be captured by your video crew. This helps reduce wasted time, and allows your crew to spend more time getting the shots you really need.

With video, as with many things in life, the devil is in the details. Spending time at the beginning to plan will save enormous headaches later on. We are talking about things like locations, budgets, graphics, and the rest of the nuts and bolts. There is too much to get into in this short video. But if you’d like to learn more, feel free to contact us. We would love to help.

314-913-5626
Mike Haller, St Louis Video Producer
St Louis Video Services
stlouisvideoservices@gmail.com

Video Production Services Saint Louis

St. Louis Video Services offers film and camera crews for hire to out of town producers, offering High Definition video production. St. Louis Video Crews is pleased to offer broadcast-quality video and film crews and production services in whatever format you request.

Our professional video production crews are made up of the best in St Louis Video; experience film and video veterans. We are an experienced turnkey solution for production and editing that you can trust.

We know the metro area for the city of Saint Louis, and can help with directions, contacts, and production know-how. If you’re searching for a standard film crew, or something specialized, St. Louis Video Services can provide cameras, tripods, lights, HD monitors, media, microphones, cables, a makeup artist, expendables like gaffer’s tape and more.

 

314-892-1233

Mike Haller

St Louis Video Producer

St Louis, Missouri, USA | Video Production

stlouisvideoproduction@gmail.com

video production st louis | video companies | editing and animation

We handle it all in St. Louis video production so you don’t have to.

We are a full service video & post production company located in Saint Louis, Missouri.  We creates concepts that motivate and a final product that moves an audience with a lasting impression. Our team of creative individuals writes, produces, directs, shoots, animates, and edits.

We are a full-service video production facility whose goal is to take your message to the masses.

314-892-1233 Mike Haller St Louis Video Producer mikeh@hallerconcepts.com St Louis, Missouri, USA  | Video Production

 

video services in st. louis

What do you need in the arena of video production services?  We’ve been in the video production business in St. Louis since 1982.  We know this town and the video talent that serves it.  We have a small creative team that can focus on your project, but should you need a specialty such as a graphic artist or animator, we can help there too!  Many of the higher specialty talents for video can be obtained as a crew member or as a free lancer, saving you the expense of a larger production house.

Pre-Production:

Our Pre-Production services include:

Concept development

Scriptwriting

Storyboarding/shot list

Location scouting

Set design

Casting

 

Production: We have an exceptional production facility. Our fully equipped is ready for your next production

HD studio and location production

Directing

Producing

Multi-camera production

Green screen production

Location audio

Post Production: Professionally skilled editors, digital artists, and sound mastering engineers have the talent and experience needed to bring images to life.

 

Our Post-Production services include:

HD editing

Video Effects and Graphics

Color Correction

Video Animation

Compositing

Digital Media Authoring

Audio Recording Studio

Sound Mixing/Design

Duplication/Replication

St Louis Video Production Services, Rob Haller, St Louis Video Producer and Photographer, 314-892-1233.  robh@hallerconcepts.com Saint Louis, Missouri, USA

st louis video services | video production companies

St Louis Video Services is the corporate video production company that can creatively shoot, edit, produce and duplicate your company’s promotional and training videos.

We’ll create a video for your business using high definition video cameras with professional lighting and audio.

Once we have all the digital images, we’ll take it back to our all-digital editing suite where we’ll transform it into an exciting, persuasive and professional looking video production that educates and sells to your target markets.

We also can help you with DVD authoring, duplication, boxes and labeling… even live event web streaming.

Trade show and convention videos

Television commercials

Infomercials

Video News Releases

Public Service Announcements

Product demonstration videos

Staff training videos

 

Norm Krull, StL Video Producer

stlouisvideoservices@gmail.com

314-892-1233

st louis video services | video production | teleprompters

We work with professional and non-professional talent everyday!

St LouisVideo Production – Interview with Steve

Our clients also appreciate our teleprompter services in st louis because it eliminates the need to memorize scripts. The camera shoots through the teleprompter, so when you’re reading the script, you are looking directly into the camera. When you use our teleprompter, you will be able to speak with greater confidence and better connect to your viewers without worrying about getting your lines right.

Helping you do it right the first time!

Norm Krull, StL Video Producer

stlouisvideoservices@gmail.com

314-892-1233

st louis video services | corporate video production | scripting and pre-production

The best script is critical to your corporate marketing and training videos.

A video has the power to show and tell a convincing story about your business or service.

A well written production script and pre-production planning is a successful blueprint for a successful video. Without the right plan, the rest of the creation process is very difficult.

Understand and know your audience, your message and your call-to-action.

Tell your unique story. Many video scripts present a problem and then introduce a solution.  From there explain how your solution works best.  And don’t forget to close with a call to action. Use the power of video to show your audience actual people you have helped.  Or benefits your services have provided to your customers. Most folks when providing testimonials create stories about themselves to help them define who they are. And that will help position you with a good image

Norm Krull, StL Video Producer

stlouisvideoservices@gmail.com

314-892-1233

st louis video production services

St louis video services – pre-production, production and post-production video services are available. Our experienced video crews have the knowledge and experience to make your project a success. On time and on budget.

video services st louis

video services st louis

Norm Krull, StL Video Producer

stlouisvideoservices@gmail.com

314-892-1233