Tag Archives: St. Louis video production

Stop Wasting B-Roll: 12 Ways to Repurpose One Shoot into a 6-Month Content Engine

As seasoned professionals in the world of commercial photography and video production, we’ve witnessed countless businesses invest significant resources into high-quality shoots, only to underutilize the resulting assets. The raw footage and images – especially that invaluable B-roll – often contain a goldmine of content waiting to be unleashed. The truth is, with a strategic approach, a single well-planned shoot can become a powerful, six-month content engine, driving engagement and reinforcing your brand message across diverse platforms.

Here at St Louis Video Services, we understand the critical importance of maximizing your media investment. It’s not just about capturing stunning visuals; it’s about smart, efficient content repurposing. Let’s delve into 12 actionable strategies to transform one shoot into a continuous stream of compelling material:

The Cornerstone Hero Video: Every shoot needs its flagship. This is your primary marketing video, typically 2-3 minutes, designed for your homepage, key landing pages, and primary campaign focus. It establishes your brand’s core message and visual identity.
Short-Form Social Media Snippets: Extract 15-30 second dynamic clips from your hero video and B-roll. These are perfect for Instagram Reels, TikTok, YouTube Shorts, and Facebook stories. Focus on visually striking moments, quick tips, or compelling soundbites.
Behind-the-Scenes (BTS) Content: Don’t underestimate the power of showing your process. Use candid shots and short video clips of your team at work, the setup, or even a humorous blooper reel. This humanizes your brand and builds authenticity.Image of
Testimonial & Interview Excerpts: If your shoot included interviews or testimonials, pull out individual soundbites and pair them with relevant B-roll. These micro-stories are incredibly persuasive and ideal for social proof.
Still Photography for Web & Print: Beyond just extracting stills from video, ensure your shoot includes dedicated high-resolution photography. These images are crucial for your website, brochures, press kits, and digital ads. A single shoot can yield dozens of unique photos.
Blog Post Visuals: Every blog post needs engaging imagery. Instead of relying on stock photos, use your custom photography and stills from your video. This creates a cohesive brand experience and makes your content more memorable.
Animated GIFs & Cinemagraphs: Take short, looping video clips or slightly animated still images to create eye-catching GIFs and cinemagraphs. These are fantastic for social media, email marketing, and even presentations to add a dynamic touch without sound.
Website Headers & Banner Imagery: Your website’s visual appeal is paramount. Utilize the strongest, most compelling still images or short video loops as hero headers and banners to immediately grab visitor attention.
Email Marketing Assets: From compelling imagery within your newsletters to short video clips embedded in promotional emails, your shoot assets can significantly boost open rates and click-throughs.
Presentation Slides & Backgrounds: For internal and external presentations, leverage your high-quality visuals as backgrounds or illustrative elements. This elevates your professionalism and reinforces your brand identity.
Podcast Visualizers/Audiograms: If you have a podcast, combine audio excerpts with captivating B-roll or still images to create visually engaging audiograms for social media promotion.
Paid Advertising Creative: The diverse range of assets from a single shoot provides an arsenal for A/B testing in your paid ad campaigns. Test different video lengths, image styles, and messaging to optimize performance and maximize your ROI.

At St Louis Video Services, we’ve been helping businesses and organizations tell their stories through exceptional visual media since 1982. As a full-service professional commercial photography and video production company, we bring the right equipment, creative crew, and extensive service experience to ensure successful image acquisition every time. We offer comprehensive studio and location video and photography, complemented by expert editing, post-production, and licensed drone pilots – yes, we can even fly our specialized drones indoors!

We pride ourselves on customizing productions for diverse types of media requirements. Repurposing your photography and video branding to gain more traction is another one of our core specialties. We are well-versed in all file types and styles of media and accompanying software, staying ahead of the curve by utilizing the latest in Artificial Intelligence for all our media services. Our private studio offers perfect lighting and visual setups for small productions and interview scenes, with ample space to incorporate props to round out your set.

We support every aspect of your production—from setting up a private, custom interview studio to supplying professional sound and camera operators, as well as providing the right equipment—ensuring your next video production is seamless and successful. Having worked with numerous businesses, marketing firms, and creative agencies in the St. Louis area for over four decades, St Louis Video Services is your trusted partner for marketing photography and video that truly performs.

314-604-6544

stlouisvideoservices@gmail.com

Revive and Reimagine: Smart Ways to Re-Use Old Videos for New Marketing Content.

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In today’s fast-paced digital landscape, the demand for fresh marketing content is unrelenting. However, creating entirely new video campaigns from scratch can be time-consuming and costly—especially when many companies already have valuable visual assets sitting dormant in their archives. For marketing decision-makers, repurposing existing video footage offers a cost-effective and strategic opportunity to generate fresh, engaging content that aligns with current campaigns and messaging.

At St Louis Video Services, we’ve helped countless businesses breathe new life into their legacy footage—transforming outdated video assets into dynamic marketing materials that resonate with today’s audiences. Here’s how your organization can do the same.

1. Create Short-Form Content from Long-Form Videos

Long corporate videos, training sessions, or event coverage may no longer be relevant in their entirety, but they’re often packed with usable moments. By extracting key highlights, you can create:

Bite-sized social media posts
Reels or YouTube Shorts
Video teasers or trailers
Testimonial clips

These clips can be customized with updated intros, new branding, or calls-to-action to reflect your current goals.

2. Update Graphics and Branding

Visual trends and corporate branding evolve over time. Outdated fonts, transitions, or logos can make older videos feel stale. Modernizing these elements is an easy way to give old footage a facelift:

Replace intros/outros with current branding
Overlay new lower-thirds or titles
Add fresh music, voiceovers, or subtitles
Use AI tools to enhance image quality or frame rates

At St Louis Video Services, we specialize in seamlessly integrating updated branding into archived footage for a polished, modern look.

3. Build Educational or FAQ Videos

If your past videos contain detailed product demonstrations, executive interviews, or how-to content, consider repurposing that footage into:

Training modules
Customer onboarding videos
“Did You Know?” social media series
FAQ explainer clips

Segmenting these pieces into digestible formats can position your company as an expert in your field and support your sales or customer service teams.

4. Compile Montage Reels and Testimonials

Have you collected various clips over the years from client testimonials, trade shows, or project walkthroughs? These can be woven together into:

Brand story montages
Case study highlight reels
Anniversary or milestone celebration videos

These compilations build trust and social proof—powerful marketing tools in any industry.

5. Convert to Different Formats or Channels

A great deal of older video content was created for one specific platform—often for websites or DVDs. Today, the same footage can be re-edited for:

LinkedIn, Instagram, or TikTok
Email campaigns
Landing pages or blog content
Webinar promotions or recap videos

By adapting older content to fit the specifications and tone of new platforms, you can reach different audiences without starting from scratch.

6. Use AI to Enhance, Transcribe, and Translate

Artificial Intelligence is transforming how we work with video content. Old footage can now be:

Automatically transcribed and turned into searchable written content
Translated into other languages for global audiences
Enhanced in resolution or audio clarity using AI upscaling

At St Louis Video Services, we use the latest AI tools to streamline and elevate the editing process, making repurposing faster and more effective than ever before.

7. Integrate Footage into New Productions

Sometimes, legacy content still tells a strong story. B-roll, interviews, or testimonials from previous shoots can be incorporated into new videos alongside fresh footage—resulting in a cohesive, layered message that saves on production costs and filming time.

Why Partner with St Louis Video Services?

Since 1982, St Louis Video Services has helped businesses, marketing firms, and creative agencies across the St. Louis region tell their stories through high-quality photography and video. As a full-service commercial production company, we have the right equipment, creative crew, and post-production tools to make your visual content work harder for you.

Whether it’s studio or on-location video and photography, professional editing, post-production, or licensed drone operations—even flying drones indoors—we have every element needed to make your next production a success. Our private studio lighting and interview setups are perfect for controlled shoots, and our large studio space accommodates prop-heavy scenes and branding customization.

We specialize in repurposing photography and video branding to gain more traction and maximize ROI. From re-editing archival footage to delivering AI-enhanced content in modern formats, our team is ready to elevate your visual marketing game.

Let St Louis Video Services help you transform your existing footage into new opportunities for engagement, conversion, and brand growth.

Ready to bring new life to your old video assets?
Contact St Louis Video Services today and discover how smart editing and strategic repurposing can make your content go further than ever before.

314-604-6544

stlouisvideoservices@gmail.com

How to Repurpose Old Content into Short Videos

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In the fast-paced digital landscape, creating fresh content can often feel like a daunting task. However, many businesses overlook a treasure trove of existing material that can be revitalized and transformed into engaging short videos. Repurposing old content not only saves time and resources but also enhances your marketing strategy by maximizing the value of your previous investments. Here’s a guide on how to effectively convert your old content into captivating short videos that resonate with your audience.

Cut out any unnecessary details, focusing instead on delivering the key message and call to action.

1. Identify Valuable Existing Content

Begin by reviewing your existing content library. This could include blog posts, white papers, webinars, interviews, or even older video footage. Look for content that performed well in the past, such as posts with high engagement rates or videos that garnered significant views. The key is to select material that still holds relevance for your current audience.

2. Determine Your Objective

What do you want to achieve with your short video? Whether it’s increasing brand awareness, driving traffic to your website, or generating leads, having a clear objective will guide the direction of your video. This focus will also help you choose which pieces of content to repurpose and how to present them.

3. Create a Compelling Narrative

Transforming written content into video requires a shift in how you present information. Instead of reading a script, think visually. Identify the core message of your content and develop a narrative that can be illustrated through visuals. Consider incorporating elements such as graphics, animations, or B-roll footage to enhance the storytelling experience.

4. Edit for Brevity

Short videos should be concise and to the point. Aim for a duration of 30 seconds to two minutes, depending on the platform and your audience’s preferences. Cut out any unnecessary details, focusing instead on delivering the key message and call to action. This brevity will keep viewers engaged and more likely to share your video.

5. Incorporate Branding Elements

Make sure to weave your brand identity into the video. This includes using your logo, brand colors, and consistent messaging. Reinforcing your brand will help ensure that your audience associates the repurposed content with your company, strengthening brand recognition.

6. Optimize for Different Platforms

Each social media platform has its own nuances, including video length and format preferences. Tailor your repurposed content for each platform to maximize its reach and engagement. For instance, Instagram favors vertical videos, while YouTube may allow for longer content. Be mindful of these differences to effectively engage your audience.

7. Promote Your New Video

Once your video is ready, promote it across your channels. Share it on social media, embed it in your email newsletters, and feature it on your website. Encourage your team and followers to share the video within their networks to broaden its reach.

Conclusion

Repurposing old content into short videos is a strategic approach to maximize your existing assets while enhancing your digital marketing efforts. By following these steps, you can breathe new life into your old content, making it more engaging and accessible to your audience.

At St. Louis Video Services, we understand the importance of effective video production and content repurposing. As a full-service professional commercial photography and video production company with over 40 years of experience, we have the right equipment and a creative crew with extensive service experience for successful image acquisition. We offer comprehensive studio and location video and photography, as well as expert editing, post-production, and licensed drone piloting services.

Our team specializes in customizing productions for diverse media requirements, ensuring that your photography and video branding gains maximum traction. We are well-versed in all file types, media styles, and accompanying software. Our private studio, equipped with professional lighting and visual setups, is perfect for small productions and interview scenes. Large enough to incorporate props, our studio can help you create the ideal backdrop for your next video project.

Whether you need a private custom interview studio setup, sound and camera operators, or specialized drone services, St. Louis Video Services is here to make your next video production perfect. Partner with us to unlock the potential of your old content and create impactful short videos that resonate with your audience.

314-604-6544

stlouisvideoservices@gmail.com

Exploring Different Types of Video Production Services: Which One Fits Your Needs?

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In today’s digital age, video has become an essential tool for businesses and organizations looking to communicate effectively with their target audiences. Whether you’re promoting a product, educating your audience, or telling a compelling story, video production offers a dynamic and engaging medium. At St Louis Video Services, we understand the importance of video in modern marketing and communication strategies. With our extensive experience as a full-service video production company based in St. Louis, we can accommodate all your recording and editing requirements. In this comprehensive guide, we will explore various types of video production services to help you determine which one best fits your needs.

Training and educational videos are invaluable for organizations looking to train their employees, customers, or partners.

Corporate Videos

Corporate videos are essential for businesses looking to establish a strong online presence and convey their brand message effectively. These videos often include company profiles, CEO messages, and behind-the-scenes looks at your organization. They are perfect for sharing your company’s culture, values, and goals with both employees and customers.

Commercial Videos

Commercial videos are designed to promote your products or services to a wide audience. These videos are typically short and attention-grabbing, aiming to generate interest and sales. They are a powerful tool for advertising on television, social media, and websites.

Promotional Videos

Similar to commercial videos, promotional videos are focused on promoting specific products or services. They are more detailed and informative, providing in-depth information about what you offer. Promotional videos can be used in online marketing campaigns, trade shows, and presentations.

Training and Educational Videos

Training and educational videos are invaluable for organizations looking to train their employees, customers, or partners. These videos simplify complex topics and ensure consistency in training materials. They can cover a wide range of subjects, from product tutorials to compliance training.

Event Videos

Event videos capture the highlights of conferences, seminars, product launches, and other corporate events. These videos help you extend the reach of your event by sharing it with a broader audience. They can also serve as valuable marketing tools for future events.

Documentary Videos

Documentary videos are a powerful storytelling medium. They delve deep into a subject, issue, or story, providing in-depth information and emotional engagement. Documentaries can be used for brand storytelling, advocacy, or informative purposes.

Explainer Videos

Explainer videos are concise, animated videos that simplify complex concepts or processes. They are excellent for introducing a new product, service, or technology to your audience. Explainer videos are engaging and help your audience quickly understand what you offer.

Testimonial Videos

Testimonial videos feature satisfied customers or clients sharing their positive experiences with your product or service. These videos build trust and credibility, as potential customers are more likely to trust the opinions of their peers.

Product Videos

Product videos provide an in-depth look at your products, highlighting their features, benefits, and unique selling points. These videos help customers make informed purchasing decisions and are particularly effective for e-commerce businesses.

Animation and Motion Graphics

Animation and motion graphics add creativity and visual appeal to your videos. They are often used to explain complex concepts, create eye-catching visuals, and enhance storytelling. Animation can be a versatile addition to various types of videos.

Live Streaming

Live streaming allows you to broadcast events, webinars, or real-time content to a global audience. It’s an interactive and engaging way to connect with your audience in real time. Live streaming can be used for product launches, Q&A sessions, and more.

Choosing the Right Video Production Service

Selecting the right type of video production service depends on your goals, target audience, and budget. Here are some key factors to consider:

Purpose: Determine the primary goal of your video. Are you looking to inform, entertain, sell, or educate?
Audience: Understand your target audience and their preferences. Different types of videos resonate with different demographics.
Budget: Consider your budget constraints. Some types of videos may require more resources than others.
Distribution: Decide where and how you plan to distribute your video. Will it be shared on social media, your website, or TV?
Timeline: Consider your project timeline. Some types of videos may require more time for scripting, shooting, and editing.
Brand Image: Ensure that the chosen video style aligns with your brand’s image and values.

How St Louis Video Services Can Help Your Business

As a professional video production company, St Louis Video Services has worked with many businesses and organizations of all types and sizes in the St. Louis area. Our team of experienced videographers, editors, and animators is well-versed in all aspects of creating and producing video productions. We take pride in offering a comprehensive range of video production services to meet your specific needs, whether you’re a small startup or a large corporation.

With our state-of-the-art equipment and creative expertise, we can bring your vision to life. Whether you need a captivating commercial, an informative training video, or an emotionally engaging documentary, we have the skills and experience to deliver exceptional results.

Our commitment to quality extends to every aspect of the production process, from pre-production planning to post-production editing and animation. We work closely with our clients to ensure that the final product aligns with their brand and message.

In addition to our technical prowess, we understand the importance of storytelling in video production. Our team knows how to craft compelling narratives that resonate with your audience, whether you’re aiming to entertain, inform, or inspire.

By choosing St Louis Video Services, you can expect:

Professionalism: We approach every project with the utmost professionalism and attention to detail.
Creativity: Our creative team is always ready to brainstorm innovative ideas that set your videos apart.
State-of-the-Art Equipment: We invest in the latest technology to ensure that your videos meet industry standards.
Timely Delivery: We understand the importance of deadlines and work diligently to deliver your videos on time.
Exceptional Value: Our competitive pricing ensures that you receive high-quality video production services without breaking the bank.

In conclusion, video production is a versatile and powerful tool for businesses and organizations looking to engage their audience and achieve their goals. The right type of video depends on your specific objectives and audience preferences. St Louis Video Services is your trusted partner in St. Louis for all your video production needs. Whether you need a corporate video to showcase your company culture, a promotional video to boost sales, or any other type of video production service, we have the expertise and resources to make it happen. Contact us today to discuss your project and take the next step in enhancing your business communications and advertising efforts. Your success is our priority, and we look forward to helping you tell your story through the magic of video.

Contact St Louis Video Services today to discuss your video production needs and take your business communications and advertising to the next level. We are your trusted partner in St. Louis for all things video.

314-604-6544

stlouisvideoservices@gmail.com

Exploring the Different Types of Video Productions Available.

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In today’s digital age, video production has become an essential part of any successful marketing campaign. Videos have the power to engage, educate, and entertain audiences, making them an effective way to promote products or services. However, with so many different types of video productions available, it can be challenging to choose the right one for your business.

Choose the right type of video production for your business.

In this article, we’ll explore the various types of video productions available and help you understand the differences between them. By the end of this post, you’ll have a better idea of which type of video production is best suited for your marketing needs.

Corporate Videos

Corporate videos are a popular type of video production that businesses use to promote their brand and showcase their products or services. These videos are typically produced by a professional video production company and can be used for a variety of purposes, such as product demonstrations, company profiles, or client testimonials.

Corporate videos can vary in length and complexity, but they typically follow a similar format. They often start with an introduction that sets the tone for the video and then move into the main content, which may include interviews with employees or customers, footage of the company’s facilities or products, or animations and graphics to illustrate key points.

Explainer Videos

Explainer videos are short, animated videos that are used to explain complex concepts or processes in a simple and engaging way. These videos are often used by businesses to promote their products or services and can be shared on social media or used as part of a larger marketing campaign.

Explainer videos can be created using a variety of animation techniques, such as 2D animation, 3D animation, or whiteboard animation. They can also feature a range of different characters, backgrounds, and sound effects, making them a versatile and engaging marketing tool.

Product Videos

Product videos are a type of video production that focuses specifically on promoting a particular product or service. These videos are often used by businesses to demonstrate the features and benefits of their products and can be shared on social media, used in email marketing campaigns, or featured on product pages on a company’s website.

Product videos can vary in length and complexity, but they typically include footage of the product being used, along with voiceovers or text overlays that highlight key features and benefits. They may also include customer testimonials or endorsements from influencers to add credibility and social proof to the video.

Testimonial Videos

Testimonial videos are a type of video production that features satisfied customers sharing their experiences with a particular product or service. These videos can be a powerful marketing tool, as they provide social proof and help to build trust and credibility with potential customers.

Testimonial videos can be created using a variety of different techniques, such as on-location interviews or video submissions from customers. They may also feature footage of the product being used, along with text overlays or graphics to highlight key features and benefits.

Event Videos

Event videos are a type of video production that focuses on capturing the highlights of a live event, such as a conference, trade show, or product launch. These videos can be used to promote future events, showcase the event’s sponsors or exhibitors, or to provide an overview of the event for attendees who were unable to attend in person.

Event videos can be created using a range of different techniques, such as on-location filming or time-lapse photography. They may also include interviews with attendees or exhibitors, along with footage of keynote speeches or product demonstrations.

Live Videos

Live videos are a type of video production that allows businesses to connect with their audience in real-time. These videos can be used for a range of purposes, such as hosting webinars, providing product demonstrations, or showcasing behind-the-scenes footage.

Live videos can be broadcast on a range of different platforms, such as Facebook Live, YouTube Live, or Instagram Live. They can also be recorded and shared after the live broadcast has ended, making them a versatile marketing tool.

Live videos can be challenging to produce, as they require careful planning and preparation to ensure that everything runs smoothly. However, they can be an effective way to engage with your audience and provide a more authentic and interactive marketing experience.

Animated Videos

Animated videos are a type of video production that uses animation techniques to create engaging and entertaining videos. These videos can be used for a range of purposes, such as promoting products or services, educating customers, or showcasing a brand’s personality.

Animated videos can be created using a range of different animation techniques, such as 2D animation, 3D animation, or stop-motion animation. They can also feature a range of different characters, backgrounds, and sound effects, making them a versatile and engaging marketing tool.

Social Media Videos

Social media videos are a type of video production that is specifically created for sharing on social media platforms, such as Facebook, Instagram, or Twitter. These videos are typically short, engaging, and easy to share, making them a popular marketing tool for businesses of all sizes.

Social media videos can be created using a range of different techniques, such as animation, live action footage, or a combination of both. They may also include text overlays or subtitles to make them more accessible to viewers who are watching without sound.

Documentary Videos

Documentary videos are a type of video production that tells a story or shares information about a particular topic or subject. These videos can be used for a range of purposes, such as educating customers, raising awareness about a particular issue, or showcasing a brand’s values and personality.

Documentary videos can vary in length and complexity, but they typically follow a similar structure. They often start with an introduction that sets the scene and then move into the main content, which may include interviews with experts or stakeholders, footage of relevant events or locations, or animations and graphics to illustrate key points.

Virtual Reality Videos

Virtual reality (VR) videos are a type of video production that allows viewers to experience a simulated environment in a fully immersive way. These videos can be used for a range of purposes, such as promoting products or services, providing virtual tours of real estate or travel destinations, or creating immersive brand experiences.

VR videos can be created using a range of different techniques, such as 360-degree video or computer-generated imagery (CGI). They require special equipment, such as VR headsets or mobile devices with VR capabilities, to view properly.

Conclusion

Video production is an essential part of any successful marketing campaign, and there are many different types of video productions available to suit a range of marketing needs. Whether you’re looking to promote a product or service, educate customers, or showcase your brand’s personality and values, there is a type of video production that can help you achieve your marketing goals.

By understanding the differences between the various types of video productions available, you can choose the right type of video production for your business and create engaging and effective marketing content that resonates with your audience.

314-892-1233

Norm Krull, St Louis Video Producer

stlouisvideoservices@gmail.com