Tag Archives: Product video production St. Louis

Revive and Reimagine: Smart Ways to Re-Use Old Videos for New Marketing Content.

In today’s fast-paced digital landscape, the demand for fresh marketing content is unrelenting. However, creating entirely new video campaigns from scratch can be time-consuming and costly—especially when many companies already have valuable visual assets sitting dormant in their archives. For marketing decision-makers, repurposing existing video footage offers a cost-effective and strategic opportunity to generate fresh, engaging content that aligns with current campaigns and messaging.

At St Louis Video Services, we’ve helped countless businesses breathe new life into their legacy footage—transforming outdated video assets into dynamic marketing materials that resonate with today’s audiences. Here’s how your organization can do the same.

1. Create Short-Form Content from Long-Form Videos

Long corporate videos, training sessions, or event coverage may no longer be relevant in their entirety, but they’re often packed with usable moments. By extracting key highlights, you can create:

Bite-sized social media posts
Reels or YouTube Shorts
Video teasers or trailers
Testimonial clips

These clips can be customized with updated intros, new branding, or calls-to-action to reflect your current goals.

2. Update Graphics and Branding

Visual trends and corporate branding evolve over time. Outdated fonts, transitions, or logos can make older videos feel stale. Modernizing these elements is an easy way to give old footage a facelift:

Replace intros/outros with current branding
Overlay new lower-thirds or titles
Add fresh music, voiceovers, or subtitles
Use AI tools to enhance image quality or frame rates

At St Louis Video Services, we specialize in seamlessly integrating updated branding into archived footage for a polished, modern look.

3. Build Educational or FAQ Videos

If your past videos contain detailed product demonstrations, executive interviews, or how-to content, consider repurposing that footage into:

Training modules
Customer onboarding videos
“Did You Know?” social media series
FAQ explainer clips

Segmenting these pieces into digestible formats can position your company as an expert in your field and support your sales or customer service teams.

4. Compile Montage Reels and Testimonials

Have you collected various clips over the years from client testimonials, trade shows, or project walkthroughs? These can be woven together into:

Brand story montages
Case study highlight reels
Anniversary or milestone celebration videos

These compilations build trust and social proof—powerful marketing tools in any industry.

5. Convert to Different Formats or Channels

A great deal of older video content was created for one specific platform—often for websites or DVDs. Today, the same footage can be re-edited for:

LinkedIn, Instagram, or TikTok
Email campaigns
Landing pages or blog content
Webinar promotions or recap videos

By adapting older content to fit the specifications and tone of new platforms, you can reach different audiences without starting from scratch.

6. Use AI to Enhance, Transcribe, and Translate

Artificial Intelligence is transforming how we work with video content. Old footage can now be:

Automatically transcribed and turned into searchable written content
Translated into other languages for global audiences
Enhanced in resolution or audio clarity using AI upscaling

At St Louis Video Services, we use the latest AI tools to streamline and elevate the editing process, making repurposing faster and more effective than ever before.

7. Integrate Footage into New Productions

Sometimes, legacy content still tells a strong story. B-roll, interviews, or testimonials from previous shoots can be incorporated into new videos alongside fresh footage—resulting in a cohesive, layered message that saves on production costs and filming time.

Why Partner with St Louis Video Services?

Since 1982, St Louis Video Services has helped businesses, marketing firms, and creative agencies across the St. Louis region tell their stories through high-quality photography and video. As a full-service commercial production company, we have the right equipment, creative crew, and post-production tools to make your visual content work harder for you.

Whether it’s studio or on-location video and photography, professional editing, post-production, or licensed drone operations—even flying drones indoors—we have every element needed to make your next production a success. Our private studio lighting and interview setups are perfect for controlled shoots, and our large studio space accommodates prop-heavy scenes and branding customization.

We specialize in repurposing photography and video branding to gain more traction and maximize ROI. From re-editing archival footage to delivering AI-enhanced content in modern formats, our team is ready to elevate your visual marketing game.

Let St Louis Video Services help you transform your existing footage into new opportunities for engagement, conversion, and brand growth.

Ready to bring new life to your old video assets?
Contact St Louis Video Services today and discover how smart editing and strategic repurposing can make your content go further than ever before.

314-604-6544

stlouisvideoservices@gmail.com

5 Creative B-Roll Ideas for Interview Projects: Enhancing Your Storytelling

Leave a reply

B-roll footage is a crucial component in interview-based video projects. It’s the supplementary footage that enriches the story and creates a more immersive and engaging viewing experience. While the interview itself is the focal point, B-roll serves as a tool to visually support the key messages and add context, helping to bring your narrative to life. As an experienced videographer and producer at St. Louis Video Services, I’ve had the opportunity to work with a wide range of clients to craft compelling interview videos that stand out. Below are five creative B-roll ideas that can elevate your interview projects and engage your audience more effectively.

Keep the interactions natural. Candid shots of genuine conversations often work better than posed or staged interactions, as they feel more authentic to the viewer.

1. Action Shots of the Subject in Their Environment

One of the most powerful ways to incorporate B-roll is by capturing the subject actively engaged in their environment or performing their work. For example, if you’re interviewing a CEO, showing them in their office, leading a meeting, or interacting with their team can give the audience insight into their role and personality. This adds context and makes the interview feel more grounded in the real world. Whether it’s an office, a factory floor, or a creative studio, action shots create a dynamic atmosphere that complements the spoken words.

Pro Tip: Ensure the lighting and angles match the tone of the interview. A busy environment might require a wide shot, while a more personal setting could benefit from tighter framing to maintain intimacy.

2. Cutaways to Products or Services

A great way to showcase a business’s offerings is to include close-up shots of products or services in action. For example, if you’re interviewing a product designer, you can film the process of them working on their design, adjusting details, or interacting with the product. This type of B-roll adds depth to the story by visually demonstrating the subject’s expertise or highlighting the key elements of their work. Product demonstrations are powerful storytelling tools in interviews, allowing you to show rather than just tell.

Pro Tip: When filming products, pay attention to lighting to highlight texture, features, and movement. Use a macro lens for extreme close-ups or slow-motion to draw attention to intricate details.

3. Interaction with Clients or Colleagues

Including shots of the subject interacting with colleagues, clients, or customers helps to humanize the story and gives a sense of community or teamwork. These moments not only provide a visual break from the interview but also reinforce the subject’s role in a larger narrative. Whether it’s a handshake, a conversation, or a collaboration, capturing these moments can add authenticity and highlight the relationships that drive a business.

Pro Tip: Keep the interactions natural. Candid shots of genuine conversations often work better than posed or staged interactions, as they feel more authentic to the viewer.

4. Visual Metaphors or Symbols

Sometimes, using symbolic or metaphorical B-roll can enhance the themes of an interview. For instance, if the subject discusses overcoming challenges, you could film a time-lapse of a sunrise, a plant growing, or a bustling city to symbolize growth or resilience. These types of visuals add a layer of artistic storytelling that connects emotionally with the audience. Choosing the right metaphor can elevate your video to something more memorable.

Pro Tip: Be subtle with metaphors. Overuse of symbolic shots can detract from the interview’s core message, so make sure the metaphor aligns with the key takeaways.

5. Behind-the-Scenes of the Production

A unique way to add B-roll is by showcasing behind-the-scenes footage of the production itself. This could be shots of the team setting up equipment, adjusting lighting, or prepping for the shoot. Behind-the-scenes footage not only adds transparency to the production process but also helps to reinforce the professionalism and care that goes into making a high-quality video. This can be a nice touch, especially in interviews where the production values are part of the story.

Pro Tip: Keep the behind-the-scenes shots quick and purposeful. Too much behind-the-scenes footage can detract from the focus of the interview. Use it to add context to the production and highlight your team’s expertise.

Why Choose St. Louis Video Services for Your Next Project?

At St. Louis Video Services, we understand the importance of capturing the right B-roll to support and enhance your interview projects. As a full-service professional commercial photography and video production company, we offer a range of services, including studio and location video and photography, editing, post-production, and licensed drone pilots. We can customize your productions for diverse media requirements, from small productions with private studio setups to large-scale projects that involve intricate equipment and crew coordination.

We specialize in repurposing photography and video branding to help you gain more traction with your content. Our experienced team is well-versed in all file types and media styles, ensuring your final product meets the highest standards of quality. Our private studio lighting and visual setups are perfect for small productions, such as interviews, and our versatile space can accommodate props to enhance your set.

With extensive experience working with businesses, marketing firms, and agencies in the St. Louis area, St. Louis Video Services has everything you need to make your next video production a success. Whether you need sound and camera operators or specialized drone footage indoors, we are here to help at every step of the process. Since 1982, we’ve been committed to creating impactful video productions that engage and inspire audiences.

Let us bring your vision to life with creative B-roll, seamless production, and expert storytelling.

314-604-6544

stlouisvideoservices@gmail.com

Common Mistakes in Training Videos and How to Fix Them

Leave a reply

Creating an engaging, informative, and effective training video is no small task. Done right, a training video can serve as a valuable resource for onboarding new employees, demonstrating product usage, or educating clients. However, there are common pitfalls that can diminish the impact of your training content. In this post, we’ll highlight these frequent mistakes and provide actionable solutions to help decision-makers produce exceptional training videos.

1. Lack of a Clear Structure

The Mistake: One of the most common errors is failing to organize the content into a logical sequence. Without a clear structure, your audience may struggle to follow the information, leading to confusion and disengagement.

The Fix: Start with a well-thought-out script and outline. Divide the content into sections with clear headings and objectives. Use visual cues, transitions, and title slides to break up the information and reinforce key points. Working with a professional production company, like St. Louis Video Services, ensures that your video follows a cohesive narrative.

2. Overloading with Information

The Mistake: Packing too much information into a single training video can overwhelm viewers and reduce retention.

The Fix: Keep your videos concise and focused on specific learning objectives. If the subject matter is complex, consider creating a series of shorter videos instead of one long, information-heavy video. Our team at St. Louis Video Services can help you plan and repurpose content into digestible segments that resonate with your audience.

3. Poor Audio and Visual Quality

The Mistake: Nothing diminishes credibility faster than poor lighting, muffled sound, or low-resolution visuals. Subpar production quality can make your brand appear unprofessional and cause viewers to lose interest.

The Fix: Invest in high-quality equipment and experienced crew members. Our private studio at St. Louis Video Services is equipped with professional-grade lighting and sound setups, perfect for creating crisp, polished content. Whether you need on-location shoots or indoor interviews, our team has the expertise to deliver exceptional quality every time.

4. Monotonous Delivery

The Mistake: If the presenter speaks in a flat tone or the visuals remain static for too long, viewers may lose focus.

The Fix: Incorporate dynamic visuals, such as cutaways, graphics, and animations, to keep viewers engaged. Choose presenters who are comfortable on camera, or consider voiceovers paired with visuals for variety. Our custom interview setups and post-production enhancements can bring life and energy to your training videos.

5. Inadequate Branding and Visual Consistency

The Mistake: Failing to incorporate consistent branding elements can make your training video feel disconnected from your company’s overall visual identity.

The Fix: Maintain consistency by including branded colors, logos, and fonts throughout your videos. Our experienced editors at St. Louis Video Services can seamlessly integrate branding elements to ensure your video reinforces your company’s identity.

6. Neglecting Audience Interaction

The Mistake: A training video that only provides information without engaging the audience can feel impersonal.

The Fix: Add interactive elements, such as questions, prompts, or quizzes, to encourage viewers to engage with the content. In post-production, we can add on-screen prompts, captions, and calls to action that foster interaction and boost comprehension.

7. Ignoring Accessibility Needs

The Mistake: Many training videos fail to consider viewers who may need captions, alternative audio descriptions, or visual accommodations.

The Fix: Include closed captions and ensure your video adheres to accessibility standards. St. Louis Video Services is well-versed in editing software and file formats that allow for easy integration of accessibility features to make your training content inclusive for all.

8. Not Repurposing Content for Multiple Platforms

The Mistake: Creating a training video solely for internal use without considering repurposing options limits its potential reach.

The Fix: Repurpose training content into shorter clips for social media, email campaigns, or client demonstrations. Our team specializes in reformatting and optimizing video content for various platforms, ensuring you maximize your investment.

9. Inadequate Testing Before Release

The Mistake: Releasing a training video without thorough testing can result in mistakes being discovered after distribution.

The Fix: Conduct multiple rounds of review and testing to identify any errors. We recommend pilot testing your video with a small group before full release. Our production team offers comprehensive editing and revision services to ensure your final product is flawless.

How St. Louis Video Services Can Help

At St. Louis Video Services, we understand that creating a successful training video requires more than just a camera and a script. Our full-service commercial photography and video production company has the right equipment and experienced crew to support every stage of your production. From concept development and storyboarding to studio shoots and post-production, we provide tailored solutions that meet your unique needs.

We offer:

Full-service studio and location video and photography
Editing, post-production, and licensed drone pilots
Custom interview setups and sound/camera operators
Indoor drone filming for dynamic shots
Expertise in all media styles, formats, and software

Our private studio lighting and visual setup are ideal for small productions and interview scenes, and our space is large enough to incorporate props and set designs. Since 1982, St. Louis Video Services has worked with businesses, marketing firms, and agencies across the St. Louis area to create impactful training videos, corporate films, and branded content.

By partnering with us, you can rest assured that your training video will not only avoid common pitfalls but will also stand out as a valuable asset for your organization. Let us help you achieve your vision and deliver professional results that drive engagement and learning.

Contact St. Louis Video Services today to make your next training video a success.

314-604-6544

stlouisvideoservices@gmail.com

How to Repurpose Old Content into Short Videos

Leave a reply

In the fast-paced digital landscape, creating fresh content can often feel like a daunting task. However, many businesses overlook a treasure trove of existing material that can be revitalized and transformed into engaging short videos. Repurposing old content not only saves time and resources but also enhances your marketing strategy by maximizing the value of your previous investments. Here’s a guide on how to effectively convert your old content into captivating short videos that resonate with your audience.

Cut out any unnecessary details, focusing instead on delivering the key message and call to action.

1. Identify Valuable Existing Content

Begin by reviewing your existing content library. This could include blog posts, white papers, webinars, interviews, or even older video footage. Look for content that performed well in the past, such as posts with high engagement rates or videos that garnered significant views. The key is to select material that still holds relevance for your current audience.

2. Determine Your Objective

What do you want to achieve with your short video? Whether it’s increasing brand awareness, driving traffic to your website, or generating leads, having a clear objective will guide the direction of your video. This focus will also help you choose which pieces of content to repurpose and how to present them.

3. Create a Compelling Narrative

Transforming written content into video requires a shift in how you present information. Instead of reading a script, think visually. Identify the core message of your content and develop a narrative that can be illustrated through visuals. Consider incorporating elements such as graphics, animations, or B-roll footage to enhance the storytelling experience.

4. Edit for Brevity

Short videos should be concise and to the point. Aim for a duration of 30 seconds to two minutes, depending on the platform and your audience’s preferences. Cut out any unnecessary details, focusing instead on delivering the key message and call to action. This brevity will keep viewers engaged and more likely to share your video.

5. Incorporate Branding Elements

Make sure to weave your brand identity into the video. This includes using your logo, brand colors, and consistent messaging. Reinforcing your brand will help ensure that your audience associates the repurposed content with your company, strengthening brand recognition.

6. Optimize for Different Platforms

Each social media platform has its own nuances, including video length and format preferences. Tailor your repurposed content for each platform to maximize its reach and engagement. For instance, Instagram favors vertical videos, while YouTube may allow for longer content. Be mindful of these differences to effectively engage your audience.

7. Promote Your New Video

Once your video is ready, promote it across your channels. Share it on social media, embed it in your email newsletters, and feature it on your website. Encourage your team and followers to share the video within their networks to broaden its reach.

Conclusion

Repurposing old content into short videos is a strategic approach to maximize your existing assets while enhancing your digital marketing efforts. By following these steps, you can breathe new life into your old content, making it more engaging and accessible to your audience.

At St. Louis Video Services, we understand the importance of effective video production and content repurposing. As a full-service professional commercial photography and video production company with over 40 years of experience, we have the right equipment and a creative crew with extensive service experience for successful image acquisition. We offer comprehensive studio and location video and photography, as well as expert editing, post-production, and licensed drone piloting services.

Our team specializes in customizing productions for diverse media requirements, ensuring that your photography and video branding gains maximum traction. We are well-versed in all file types, media styles, and accompanying software. Our private studio, equipped with professional lighting and visual setups, is perfect for small productions and interview scenes. Large enough to incorporate props, our studio can help you create the ideal backdrop for your next video project.

Whether you need a private custom interview studio setup, sound and camera operators, or specialized drone services, St. Louis Video Services is here to make your next video production perfect. Partner with us to unlock the potential of your old content and create impactful short videos that resonate with your audience.

314-604-6544

stlouisvideoservices@gmail.com

Must-Have Videos Every Business Needs for Effective Marketing

Leave a reply

In today’s digitally-driven world, the power of video content in marketing cannot be overstated. From engaging potential customers to enhancing brand identity, videos have become an indispensable tool for businesses of all sizes and industries. As decision-makers in photography and video production services for businesses and organizations, it’s crucial to understand the types of videos that can elevate your marketing efforts and drive results. Here are some must-have videos that every business should consider incorporating into their marketing strategy:

Customer testimonials provide social proof and validation for your business. Hearing satisfied customers share their positive experiences can be incredibly persuasive for potential buyers.

1. Brand Introduction Video

A brand introduction video serves as a powerful way to introduce your business to your target audience. It should effectively communicate your brand’s values, mission, and unique selling points in a compelling and memorable way. By showcasing what sets your brand apart, you can establish a strong connection with potential customers right from the start.

2. Product or Service Showcase

Showcasing your products or services through video allows potential customers to see them in action. Whether it’s a demonstration of how your product works or a walkthrough of your service offerings, this type of video can help build trust and confidence in what you have to offer.

3. Customer Testimonials

Customer testimonials provide social proof and validation for your business. Hearing satisfied customers share their positive experiences can be incredibly persuasive for potential buyers. Consider featuring authentic testimonials in video format to add credibility to your brand and inspire trust in your audience.

4. Educational Content

Creating educational videos related to your industry or niche can position your brand as a thought leader and authority in the field. Whether it’s how-to guides, tutorials, or informational videos, providing valuable content that addresses the pain points of your target audience can help attract and retain customers.

5. Behind-the-Scenes

Offering a glimpse behind the scenes of your business humanizes your brand and fosters a sense of transparency. Whether it’s showcasing your team at work, giving a tour of your facilities, or sharing the process behind product development, behind-the-scenes videos can help forge a deeper connection with your audience.

Conclusion

Incorporating these must-have videos into your marketing strategy can help you effectively engage your target audience, build brand awareness, and drive conversions. As a full-service video and photography production company, St Louis Video Services has the expertise and resources to bring your vision to life. With our experienced creative crew, state-of-the-art equipment, and commitment to excellence, we can customize productions to meet diverse media requirements and ensure successful image acquisition. Let us help you elevate your marketing efforts with compelling video content that resonates with your audience.

Call to Action: As a full-service video and photography production company, St Louis Video Services has worked with many businesses, marketing firms, and agencies in the St. Louis area for their corporate photography and video. Contact us today to discuss how we can help you achieve your marketing goals.

With St Louis Video Services, your brand’s story is in capable hands.

St Louis Video Services is a full-service professional commercial photography and video production company with the right equipment and creative crew service experience for successful image acquisition. We offer full-service studio and location video and photography, as well as editing, post-production, and licensed drone pilots. St Louis Video Services can customize your productions for diverse types of media requirements. Repurposing your photography and video branding to gain more traction is another specialty. We are well-versed in all file types and styles of media and accompanying software.

314-604-6544

stlouisvideoservices@gmail.com

A day in the life for a video director shooting business testimonials.

Leave a reply

6:00 AM: Rise and Shine My day as a video director specializing in business testimonials begins early. I kick-start my morning with a nutritious breakfast, knowing that it’s essential to fuel up for the day ahead.

7:00 AM: Equipment Check Before setting out for the shoot location, I meticulously review and pack all the necessary gear. Alongside the cameras, lenses, and lighting equipment, I ensure we have backup batteries, memory cards, and any specialized tools needed for the day’s shoot.

8:00 AM: Arrival at the Location Upon reaching the client’s premises, I touch base with the team and the client to discuss the shooting plan. We review the script and storyboard, making any necessary adjustments to align with the client’s objectives and ensure a smooth production process.

9:00 AM: Set Preparation With everyone on the same page, we dive into setting up the shoot environment. This involves arranging the backdrop, adjusting lighting for optimal visibility and aesthetics, and fine-tuning camera angles to capture the testimonials in the best possible light.

Mike Haller, Videographer / Photographer at St Louis Soccer Stadium

10:00 AM: Interview Sessions As the director, I lead the interview sessions, guiding each participant through the process with professionalism and empathy. I ask probing questions that encourage genuine responses, fostering an atmosphere of authenticity and trust.

12:00 PM: Lunch Break After completing a series of interviews, we break for lunch. It’s a chance to recharge and review the footage captured so far, ensuring we’re on track to meet the client’s expectations.

1:00 PM: Continued Filming After lunch, we dive back into filming, capturing additional testimonials and B-roll footage to enrich the storytelling. I pay close attention to details, ensuring consistency in tone and messaging across all segments.

3:00 PM: B-Roll and Additional Shots In addition to the testimonials, we capture supplementary footage to provide context and visual interest. Whether it’s showcasing the business environment, products in action, or team interactions, every shot is carefully planned to enhance the narrative.

5:00 PM: Wrap-Up and Equipment Breakdown As the shooting day winds down, we wrap up the final interviews and begin breaking down the equipment. I ensure that everything is packed securely and accounted for before bidding farewell to the client and the team.

6:00 PM: Post-Production Planning Back at the studio, I dive into post-production planning. This involves reviewing the footage, selecting the best takes, and outlining the editing process. I collaborate with the editing team to brainstorm creative ideas and establish a timeline for delivering the final product.

8:00 PM: Wind Down and Reflection With the day’s work behind me, I take a moment to unwind and reflect on the day’s successes and challenges. I jot down any insights or lessons learned, knowing that they’ll inform my approach to future projects.

10:00 PM: Rest and Recharge As the day comes to a close, I head to bed, grateful for the opportunity to do what I love. Tomorrow holds new possibilities, and I look forward to continuing to create impactful video content for businesses and organizations.

As a full-service video and photography production company, St Louis Video Services has worked with many businesses, marketing firms, and agencies in the St. Louis area for their corporate photography and video needs. With our extensive experience, state-of-the-art equipment, and creative crew, we specialize in successful conference documentation, offering full-service studio and location video and photography, as well as editing and post-production services. Our expertise extends to customizing productions for diverse media requirements and repurposing branding materials to gain more traction. Trust St Louis Video Services to deliver professional results tailored to your specific goals. Contact us today to discuss how we can bring your vision to life!

314-604-6544

stlouisvideoservices@gmail.com

Exploring the Different Types of Video Productions Available.

Leave a reply

In today’s digital age, video production has become an essential part of any successful marketing campaign. Videos have the power to engage, educate, and entertain audiences, making them an effective way to promote products or services. However, with so many different types of video productions available, it can be challenging to choose the right one for your business.

Choose the right type of video production for your business.

In this article, we’ll explore the various types of video productions available and help you understand the differences between them. By the end of this post, you’ll have a better idea of which type of video production is best suited for your marketing needs.

Corporate Videos

Corporate videos are a popular type of video production that businesses use to promote their brand and showcase their products or services. These videos are typically produced by a professional video production company and can be used for a variety of purposes, such as product demonstrations, company profiles, or client testimonials.

Corporate videos can vary in length and complexity, but they typically follow a similar format. They often start with an introduction that sets the tone for the video and then move into the main content, which may include interviews with employees or customers, footage of the company’s facilities or products, or animations and graphics to illustrate key points.

Explainer Videos

Explainer videos are short, animated videos that are used to explain complex concepts or processes in a simple and engaging way. These videos are often used by businesses to promote their products or services and can be shared on social media or used as part of a larger marketing campaign.

Explainer videos can be created using a variety of animation techniques, such as 2D animation, 3D animation, or whiteboard animation. They can also feature a range of different characters, backgrounds, and sound effects, making them a versatile and engaging marketing tool.

Product Videos

Product videos are a type of video production that focuses specifically on promoting a particular product or service. These videos are often used by businesses to demonstrate the features and benefits of their products and can be shared on social media, used in email marketing campaigns, or featured on product pages on a company’s website.

Product videos can vary in length and complexity, but they typically include footage of the product being used, along with voiceovers or text overlays that highlight key features and benefits. They may also include customer testimonials or endorsements from influencers to add credibility and social proof to the video.

Testimonial Videos

Testimonial videos are a type of video production that features satisfied customers sharing their experiences with a particular product or service. These videos can be a powerful marketing tool, as they provide social proof and help to build trust and credibility with potential customers.

Testimonial videos can be created using a variety of different techniques, such as on-location interviews or video submissions from customers. They may also feature footage of the product being used, along with text overlays or graphics to highlight key features and benefits.

Event Videos

Event videos are a type of video production that focuses on capturing the highlights of a live event, such as a conference, trade show, or product launch. These videos can be used to promote future events, showcase the event’s sponsors or exhibitors, or to provide an overview of the event for attendees who were unable to attend in person.

Event videos can be created using a range of different techniques, such as on-location filming or time-lapse photography. They may also include interviews with attendees or exhibitors, along with footage of keynote speeches or product demonstrations.

Live Videos

Live videos are a type of video production that allows businesses to connect with their audience in real-time. These videos can be used for a range of purposes, such as hosting webinars, providing product demonstrations, or showcasing behind-the-scenes footage.

Live videos can be broadcast on a range of different platforms, such as Facebook Live, YouTube Live, or Instagram Live. They can also be recorded and shared after the live broadcast has ended, making them a versatile marketing tool.

Live videos can be challenging to produce, as they require careful planning and preparation to ensure that everything runs smoothly. However, they can be an effective way to engage with your audience and provide a more authentic and interactive marketing experience.

Animated Videos

Animated videos are a type of video production that uses animation techniques to create engaging and entertaining videos. These videos can be used for a range of purposes, such as promoting products or services, educating customers, or showcasing a brand’s personality.

Animated videos can be created using a range of different animation techniques, such as 2D animation, 3D animation, or stop-motion animation. They can also feature a range of different characters, backgrounds, and sound effects, making them a versatile and engaging marketing tool.

Social Media Videos

Social media videos are a type of video production that is specifically created for sharing on social media platforms, such as Facebook, Instagram, or Twitter. These videos are typically short, engaging, and easy to share, making them a popular marketing tool for businesses of all sizes.

Social media videos can be created using a range of different techniques, such as animation, live action footage, or a combination of both. They may also include text overlays or subtitles to make them more accessible to viewers who are watching without sound.

Documentary Videos

Documentary videos are a type of video production that tells a story or shares information about a particular topic or subject. These videos can be used for a range of purposes, such as educating customers, raising awareness about a particular issue, or showcasing a brand’s values and personality.

Documentary videos can vary in length and complexity, but they typically follow a similar structure. They often start with an introduction that sets the scene and then move into the main content, which may include interviews with experts or stakeholders, footage of relevant events or locations, or animations and graphics to illustrate key points.

Virtual Reality Videos

Virtual reality (VR) videos are a type of video production that allows viewers to experience a simulated environment in a fully immersive way. These videos can be used for a range of purposes, such as promoting products or services, providing virtual tours of real estate or travel destinations, or creating immersive brand experiences.

VR videos can be created using a range of different techniques, such as 360-degree video or computer-generated imagery (CGI). They require special equipment, such as VR headsets or mobile devices with VR capabilities, to view properly.

Conclusion

Video production is an essential part of any successful marketing campaign, and there are many different types of video productions available to suit a range of marketing needs. Whether you’re looking to promote a product or service, educate customers, or showcase your brand’s personality and values, there is a type of video production that can help you achieve your marketing goals.

By understanding the differences between the various types of video productions available, you can choose the right type of video production for your business and create engaging and effective marketing content that resonates with your audience.

314-892-1233

Norm Krull, St Louis Video Producer

stlouisvideoservices@gmail.com