When it comes to finding the right talent for your company, the recruitment process can be a daunting task. It often involves long hours of searching for potential candidates, interviewing them, and then making a final decision. But what if you could streamline the process and make it more efficient and engaging?

Video recruitment has become an increasingly popular way for companies to find the best talent. By leveraging video content, companies can showcase their company culture, benefits, and opportunities in a way that is more engaging than a traditional job listing.

In this article, we will explore the benefits of video recruitment, some statistics on its effectiveness, strategies for creating an engaging video, and how to distribute it to get the best results. Let’s get started!

Benefits of Video Recruitment

The biggest benefit of video recruitment is that it allows companies to showcase their company culture, benefits, and opportunities in a way that is more engaging than a traditional job listing. Videos allow companies to showcase their brand in an engaging way, which helps to attract more qualified candidates.

Videos also allow companies to communicate their recruitment message more effectively and quickly. Job postings can be long, dull, and difficult to read, while videos offer a more dynamic and engaging way to deliver the same message.

Another benefit of video recruitment is that it allows employers to target a more specific candidate pool. By using video recruitment, employers can target candidates based on their interests, experience, and location. This helps to narrow the candidate pool, making it easier for employers to find the best talent for the job.

Finally, video recruitment can help to reduce the time to hire. By leveraging video recruitment, employers can reduce the time it takes to fill a position, as they can quickly review and assess potential candidates. This can help to save time and money by reducing the recruitment process.

Statistics on Video Recruitment

Video recruitment is becoming increasingly popular, and the statistics show that it can be an effective way to find the best talent. According to CareerBuilder, video interviews can reduce the time to hire by 44%. Additionally, a survey by Jobvite found that employers who use video interviews are twice as likely to hire a candidate as those who don’t.

These numbers show just how effective video recruitment can be when it comes to finding the best talent. Additionally, it can help to reduce the cost of recruitment and the time to hire, making it an attractive option for employers.

Video Recruitment Strategies

Once you’ve decided to use video recruitment, there are a few key strategies that you should keep in mind.

The first is to make sure that your video recruitment video is engaging. This means creating a video that is entertaining, informative, and that speaks to the qualities that you are looking for in a candidate.

The second is to keep your video recruitment video short. The average video recruitment video should be no more than two minutes long. This will ensure that your video is engaging and that the candidate has enough time to watch the entire video.

Finally, make sure to include an “apply now” button at the end of the video. This will give interested candidates an easy way to get in touch and apply for the position.

How to Create an Engaging Video Recruitment Video

Creating an engaging video recruitment video can be a challenge, but it’s not impossible. The key is to make sure that your video is engaging, informative, and speaks to the qualities that you are looking for in a candidate.

The first step is to create a script for your video. This should include the message that you want to convey, as well as any other important information. Once you have a script, you can begin to create the video.

The next step is to choose the right video format. For video recruitment videos, it’s best to use a combination of live-action footage, animation, and motion graphics. This will help to make the video more engaging and visually appealing.

Finally, make sure to include a call to action at the end of the video. This could be something like “apply now” or “learn more”. This will give interested candidates an easy way to get in touch and apply for the position.

Distributing Your Video Recruitment Content

Once you’ve created your video recruitment video, the next step is to distribute it. The best way to distribute your video is to post it on your website, social media accounts, and job boards.

Posting your video on your website will help to make it more visible to potential candidates. Additionally, you can also embed the video on your career page, as this will help to make it more accessible.

Social media is also a great way to distribute your video recruitment content. Posting the video on your company’s social media accounts will help to increase its visibility and reach a wider audience. You can also make use of job boards like CareerBuilder, which will help to get your video in front of potential candidates.

Conclusion

Video recruitment is becoming an increasingly popular way for companies to find the best talent. By leveraging video content, companies can showcase their company culture, benefits, and opportunities in a way that is more engaging than a traditional job listing. Additionally, video recruitment can help to reduce the time to hire and the cost of recruitment.

If you’re looking to use video recruitment, the key is to make sure that your video is engaging, informative, and speaks to the qualities that you are looking for in a candidate. Additionally, make sure to post your video on your website, social media accounts, and job boards to get the best results.

Video recruitment is a great way to showcase your company and attract the best talent. With the right strategies, you can make sure that your video recruitment content is engaging and effective. Good luck!

Norm Krull, St. Louis Video Producer

stlouisvideoservices@gmail.com

314-892-1233