A training video is a great way to get information from point A (the person giving the training) to point B (the people who need it). But what if you’re not an expert videographer or have zero experience with creating videos? Can you even make a training video at all? If the answer is yes, then how can you make one that’s effective and easy to create? There are lots of ways to do it. After all, there are so many more accessible tools out there than even just a few years ago.
What is a Training Video?
A training video is a video that’s used to convey some sort of information to an audience. It’s often used in business and education settings, but it can be used for many different audiences and situations. Training videos can range from how-to videos to videos used to educate people or teach people new skills. A training video can be helpful when you have a large number of people (employees, students, clients, etc.) who need to learn the same information. If you’re in a situation where you need to train a large number of people on a specific skill or provide them with specific information, a training video can be a great option.
Decide What You Want to Accomplish
Before you do anything else, you need to decide what you want to accomplish with your video. What is your goal? Why are you making this video? What are you trying to convey to the viewer? What do you want people to take away from the video? What do you want them to remember? What do you want them to know? What do you want them to be able to do after watching the video? These are all questions you want to consider before you start filming.
Don’t forget the script
Before you start filming, you want to write a script for your video. What is a script, you ask? It’s the written version of what you’re going to say in the video. A lot of people just jump right into shooting their video and forget to even write a script. But if you want your video to be successful, you need to start with the script. A script is important for a few reasons. First, it’s good to have a written version of your message so you don’t forget what you want to say or get off track while filming. Secondly, it’s helpful to have a written version of what you want to say since you don’t have someone to prompt you or ask you to repeat yourself if you forget part of your message. Thirdly, the script helps you make sure that you’re including all of the information you need to include in the video.

Game plan before you start filming
Once you have a script and know what you want to accomplish with your video, you can get started on actually filming it. Before you start filming, though, you need to have a game plan on how you’re going to film it. What are you going to wear? Where are you going to film? Are there props or special equipment you need to have? How long do you want the video to be? What do you want the focus of the video to be on? What camera (if any) are you going to use? What time of day are you going to film? Are there any special considerations you need to take into account?
Summary
Training videos are great for conveying specific information to an audience. They can be helpful when you have a large number of people who need training or information on a specific skill. Before you make a training video, it’s important to decide what you want to accomplish with the video and what your goal is. It’s also helpful to write a script with the information you want to convey before you start filming. A game plan is also important to consider before you start filming your video. Once you’ve made your video, you can use it in a number of different ways. You can post it on social media, host it on your website, or send it to potential clients. Video is a great way to convey information, so if you’re interested in making video to train your employees or clients, give us a call, we can help!
Norm Krull, St. Louis Video Producer
stlouisvideoservices@gmail.com
314-892-1233
